Horological Meandering

Prior Press Release about the IWC Boutique ION, please click here There are 6 sub-parts of the making of the IWC ION Orchard Boutique-Singapore. Please select any of the link below to begin or start from the journey from the beginning : (1) In the beginni...

End of April 2009 , the mall, ION Orchard handed over the site to all tenants, including IWC. The mall from outside, still has lots of works to be done .... A bare piece of estate ... Site visit by Vivian Lee, Trade Marketing Manager of IWC SE Asia & Conn...

24 June, my first site visit with Vivan Lee ... Safety helmut and vest, a must to enter the mall. The hoarding was up ...work in progress. A view from the entrance... The final look (from artist's impression) for your comparison. Exhibition Area (on the l...

The following took place on 17 July 2009, 4pm ... The mall is ready ... How about the IWC Boutique? The view after a flight of escalator, the hording was removed and the frontal facade with granite, brushed metal and dark chrome was up. Difficult to tell ...

Only 3 days to go and it looks like this?!? They are never going to finish in time! MTF

20 July ,4:30pm, Was in front of the Boutique. Less than 18 hours before the Opening... What happened to the window displays? With shoes on the outside, I guessed was to reduce dust ....hopefully the interior was ready. Vivan was tied up....so will come b...

Today 21 July 2009 , the IWC Staff were in at 7:30am.... But I arrived at 11:30am and everything was in order. The specially formulated IWC musky scent was in the air ! The Exhibition Area Next ... The Lounge ... and The Main Showroom with smartly dressed...

Thank you for the full insights into the IWC boutique which is really beautiful. First of all, Congratulations to all in the IWC team! It must be a defining moment and a joy to open the doors for anyone to step into and marvel at the complete collection o...

Congratulations to IWC and especially to the team for creating such an impeccable boutique in Singapore! For sure the cashier will keep ringing. And thanks to Master Kong for the super in-depth report to allow us to appreciate better the hard work and cha...

Thank you for this most excellent post! I felt like I was there -- seeing all the behind-the-scenes preparation by the staff, and then reveling in the joyous, celebratory atmosphere with everyone! I love that IWC held a blessing of sorts for the store tha...

Great post Kong! Seems like there's a lot of action going on in this new ION Orchard Mall in Singapore. Seeing something become from nothing is something that is special. It's like witnessing a birth.

Thanks for the wonderful post and the photos of the process to open the Boutique. It was informative and provided insight into what it takes to bring these to life. Thanks again.

I really enjoy seeing the museum pieces, especially the digital display pocket watch. What goes around comes around., or maybe it is better to say there is nothing new under the sun. Thanks again for helping us to feel as though we were there. respo

for a complete report from "raw" till "cooked" of the beautiful boutique

…for the Portuguese market or was it commissioned by someone whose mother language was Portuguese? Well, can also be Spanish… Marcelo This message has been edited by marcelo on 2009-07-23 07:13:33

Thks for sharing

Great to see. Thanks for sharing!

the boutique is really beautiful..... ;-) Another gathering place ??? cheers joe

NT

I love how the hold thing unfolds... felt as if I were there. Makes me wanna go check out the store soon. Warm regards, iAn

Thanks for sharing, I really enjoyed it. What an impressive job they did, the store looks awesome and flawless. Congratulation to all the IWC team and to all the workers that built it. Cheers from Spain! Vte

What an amazing review Many thanks.... Maybe we should have an IWC forum.... Cheers

been waiting for a Singapore boutique for the longest time

How in the world you take those aerial pics? Kong

Thanks for giving us a virtual tour of the IWC Singapore Boutique before, during, and after phases. Now I only wish the IWC Beverly Hills Boutique were as large as this Singapore Boutique. I always feel a little crowded whenever inside the BH Boutique sin...

many thanks Kong, wow this report is the outstanding one which contains several snapshots of the shop from the very beginning till the opening. really appreciate your time and effort you made for the entire jounery. stefan PS: well done Kong, your reporti...

kind words and reading. Kong