NickO
1726
None of these options are good news for the brand
Which is why I tip my hat to companies who purposely and intelligently ensure the supply of their product is always below demand. Richard Mille in the watch world is a good example. I was having this conversation with the President of Rolls Royce Americas when they launched the latest generation Phantom a few years back. RR had a very good grasp on global demand and would purposely build below that to ensure price integrity, there was always a wait list, and exclusivity remained a driving factor of purchase.
NickO
What becomes of
unsold watches. As an example, let's say Brand A produces 10,000 watches a year, only 9,100 sold, where do the other 900 end up? Do the stay at the AD's waiting to be sold,do the stay in the brand's distribution center, end up on the grey market, where do...
None of these options are good news for the brand
Which is why I tip my hat to companies who purposely and intelligently ensure the supply of their product is always below demand. Richard Mille in the watch world is a good example. I was having this conversation with the President of Rolls Royce Americas...
When you say “sold”, do you mean (1) sold from manufacturer to AD or do you mean (2) sold from AD to end consumer?
If (1) they are either dismantled or sold to grey market, if (2) they are sold to grey market.
