No one mention this to the JLC Reverso legal team.

May 28, 2020,02:43 AM
 

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Baume & Mercier Goes Art Deco with New Watches in the Hampton Collection

 
 By: India Whiskey Charlie : May 27th, 2020-14:01
From Worn & Wound: wornandwound.com / ...  

To me yes...

 
 By: India Whiskey Charlie : May 27th, 2020-14:25
But, they are different enough and this one can attract its own crowd.

B and M

 
 By: Weems@8 : May 27th, 2020-14:51
Aaa, good tread. I follow the brand. Some bond with them. A long history...... Baume and Mercier is no haute horlogerie. Their watches are just fine Swiss made everyday watches. Watches to enjoy, and save money for a new car or spend the rest for a fresh ... 

Riviera

 
 By: chippyfly : May 28th, 2020-00:55
Bought this bi-metal quartz classic Riviera for my wife a long while ago and it is still her every-day watch in spite of other tempting (to me) offers. Clive ...  

JLC and BM are cousins

 
 By: onnomon : May 28th, 2020-10:16
For this to work in the Richemond group, the BM needs to be definitively less expensive. The Reverso then becomes the aspirational classic, in comparison to BM, for the newcomer customer. This is because the sales person will mention the JLC while selling... 

Yup. This line could make sense as a "gateway drug" to the Reverso.

 
 By: Modernahab : May 28th, 2020-10:56
Richemont will have to be very careful with its pricing policies, I'd imagine, in order to keep B&M and JLC in clearly differentiated market stata. My impression has been that with the introduction of the Baumatic movement and recent expansion of the Clif...