cazalea
[Seiko Moderator]
17044
Is there a future for Industry Trade Shows? Could this be it?
SHORTER, SMALLER, INCLUSIVE
A proposed Geneva Motor Show for 2021 at the Palexpo Center is offering auto manufacturers a choice of inclusive show stands:
Packages ranging in price from 150,000 Swiss francs to 750,000 CHF ($165k to $825k)
Entry package includes a stand with room for one car, accommodation for 10 media guests as well as the use of a fully equipped stage with LED TV wall, rotating platform and customizable branding.
Expensive package provides room for four cars to be displayed and rooms for up to 100 media guests.
Not having to build their own stand provides show attendees a “significant reduction” in costs, said one automaker executive.
Automakers would also save money because the show's length would be shortened to 3 days from 15 and set-up/customization time would shrink to 7 days from 30.
Inclusive guest accommodation and transportation would be welcomed as automakers and show visitors have long complained about Geneva hotels hiking room prices.
The focus of the show would be 30-minute press conferences featuring the car on a revolving stand, with 15 minutes for question and answer.
Attendees could circulate as normal but maintain safe distancing if necessary.
What do you think? Should I apply now for my press badge? Should we send Foversta?
Cazalea
Is there a future for Industry Trade Shows? Could this be it?
SHORTER, SMALLER, INCLUSIVE A proposed Geneva Motor Show for 2021 at the Palexpo Center is offering auto manufacturers a choice of inclusive show stands: Packages ranging in price from 150,000 Swiss francs to 750,000 CHF ($165k to $825k) Entry package inc...
This is promising
Trade shows are likely to become media affairs, with live streaming taking a bigger and bigger proportion of importance. Can you imagine the perfect storm in the last 3 years for the watch trade shows? The floor must have dropped from under their feet. Lo...
This would be more cost effective!
Yes, this would work for a watch company. Small booths for small independents. Big booths for big brands. And yes, we should send Foversta!
