Curious about when Swatchgroup is showing its 2019 watches?
Maybe not, but I was! So, I asked Breguet. Here's the answer I got: "Swatch Group will be hosting a show at the Hayek Industries in Zurich from March 19th-26th. This is open only to the retailers, no press or the general public. The press and general pu...
Previously, tours have meant pieces go from boutique to boutique.
I imagine it will be something similar for each brand.
I find this strategy a bit strange...
Journalists and public not welcome??!!! I suppose they have given it some serious consideration so I look forward to seeing how they are going to present the novelties. Certainly a new approach, compared to their previous booths at Basel World.
