Electronics will be so passe

Nov 21, 2019,06:47 AM
 

I think it sad that so many people take their iPhones from a pocket/handbag to check the time, just like my great-grandfather took his pocket watch from his waistcoat.  The iPhone needs charging for, say, two hours but is usually left overnight, provided the home is not subject to an electricity power cut like me yesterday.  The pocket watch needs charging daily but in only a matter of seconds and possibly in the dark or in the middle of a field!

I still have my great-grandfather’s (sadly only gold-plated) pocket watch from about 1909/10 handed down from his son and then from my late mother.  After my service a few years ago, it still works very well, as a lot of others still do and many fetch high prices at auctions.  Where will my iPhone be next year or the one after?

I will stick with my elegant mechanical wristwatches to see the time.  I suppose the next revolution will be the wrist-iWatch with a built-in generator powered by its revolving weight just like a mechanical automatic watch!  Solar power is not really enough.  It really is ridiculous for a wristwatch to be necessarily powered overnight on an electronic plate!

Clive

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Gotta love this. :)

 
 By: VMM : November 21st, 2019-02:01
IWC Vte ...  

Very cute!

 
 By: r0gue : November 21st, 2019-03:55
Perhaps a little disingenuousness on the timezone changing, since if you travel to the new timezone, it's automatically changed. But the end credit scene of that video where's flipping up his wrist to the see the time was very very cute! The real question... 

Well done IWC

 
 By: VinnieD : November 21st, 2019-04:29
Tackling your indirect opponent straight on is the way to go... The smart watch craze is less visible in Europe than say Asia or the US but the digital wave is a massive one and should be scarier than the quartz one IMHO

I'll say it again: winter is coming!

 
 By: VMM : November 21st, 2019-04:36
Some will adapt, some will not. We'll see. Thanks for your input. Vte

Traditional crafts

 
 By: VinnieD : November 21st, 2019-06:52
It is obvious that traditional watchmaking becomes a purely intellectual taste for fine things vs. digital watches. The quartz had the same effect: more 'complications', cheaper and more precise... only advantages on paper. But lacking soul.

fun advertizing by IWC.

 
 By: ChristianDK : November 21st, 2019-06:09
Im sincerely hoping interest in mechanical watches remain relevant to a broader audience - long term. However I feel the industry in general need to come up with some fresh ideas to remain interesting.

Electronics will be so passe

 
 By: chippyfly : November 21st, 2019-06:47
I think it sad that so many people take their iPhones from a pocket/handbag to check the time, just like my great-grandfather took his pocket watch from his waistcoat. The iPhone needs charging for, say, two hours but is usually left overnight, provided t... 

Funny

 
 By: =RWK= : November 21st, 2019-08:03
Thanks for posting. -- Richard.

The best part of these ads for me is that......

 
 By: NickO : November 21st, 2019-08:28
I thought Kurt Klaus was dead 😯 Good to see he’s still kicking around and antagonizing smart watch salesmen at 85. Go Kurt!

I really enjoyed these, thank you!

 
 By: Overwound : November 21st, 2019-08:41
Will IWC return to selling posters and put Mr Klaus and the "employee" on them? Remember the ones from the early 2000's that were very macho and not PC enough for today's market? I think I still have a couple somewhere.

I can’t get past the ridiculous size of the watch on that gentleman’s wrist. The strap almost wraps double around the wrist.

 
 By: Catulle : November 21st, 2019-09:10
I dislike large watches. I admit it. And it’s been a good thing for my pocket. Large watches kill the temptation to buy.

"How long have you been in the watchmaking industry"? Priceless!

 
 By: xyz123abc : November 21st, 2019-14:48
Good to see that Kurt Klaus is still around!

I have a great admiration . .

 
 By: chippyfly : November 22nd, 2019-01:50
. . for Klaus and all those other designers and sculptures of prototype watches for the manufacturers plus their engineers who make the machine tools. Artists, engineers and mathematicians all. It is a privilege to wear their products. Clive