Curious about when Swatchgroup is showing its 2019 watches?

Jan 16, 2019,13:53 PM
 

Maybe not, but I was! So, I asked Breguet.
Here's the answer I got:
"Swatch Group will be hosting a show at the Hayek Industries in Zurich from March 19th-26th.  This is open only to the retailers, no press or the general public.  The press and general public will have the opportunity to view the 2019 novelty pieces when the pieces go on tour."
Now you know when to look out!"

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...“when the pieces go on tour."... ❓

 
 By: MCG (Markus) : January 16th, 2019-23:09
What do they mean by that?

Previously, tours have meant pieces go from boutique to boutique.

 
 By: Spangles - Dr. Tabby : January 17th, 2019-04:47
I imagine it will be something similar for each brand.

I find this strategy a bit strange...

 
 By: ChristianDK : January 17th, 2019-05:26
Journalists and public not welcome??!!! I suppose they have given it some serious consideration so I look forward to seeing how they are going to present the novelties. Certainly a new approach, compared to their previous booths at Basel World.

Fingers crossed that it's done well! [nt]

 
 By: Spangles - Dr. Tabby : January 17th, 2019-05:57