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The lower your rev, the less people care
Less rev=less customers/enthusiasts=less virality/brand factor
Media sources are incentivized to publish about a brand like Rolex for example b/c there are SO many enthusiasts who would click on a story about Rolex.
VS something like GP.
Media is a numbers game and you need a lot of impressions/visits to fill ad slots properly.
Materials….pushing the envelope?
A question amanico posed in my 1945 ‘needs more love’ post about what 1945 to go for and my reply about gold with an enamel dial, got me thinking about materials. That doesn’t get talked about much either and it’s a rich topic to muse over. It’s perplexin...
Concrete dial in a GP Vintage 45. That one comes to my mind.
It was Le Corbusier series. A cool one! It has been quite some time GP didn't innovate on case material or dial, though... You are right, GP deserves more recognition, but they also need to find their " second breathe ". Same for Ulysse Nardin. Best, Nico...
The lower your rev, the less people care
Less rev=less customers/enthusiasts=less virality/brand factor Media sources are incentivized to publish about a brand like Rolex for example b/c there are SO many enthusiasts who would click on a story about Rolex. VS something like GP. Media is a number...
Until it comes time to fixing case dings or NLA proprietary parts.
Love technology and advanced materials, but if they fail how costly is the replacement part (if available)........... He said while wearing a Tudor with a ceramic case.
