The CB has been a Purists darling for 10 years, due to the tantalum case, wearable proportions and beautiful dial. First one I saw in the wild was at a Parmigiani Fleurier event in downtown Toronto. Circa 2015 or so. But I remember seeing used examples on this site tempting me well before then.
Believe there was a network effect amongst early adopters. Many of us would have seen this watch on this site or on another collector’s wrist and been like, “This is actually a really great watch, probably the best prestige entry level watch ever. This is a no brainer.” Journe has also grown in exposure, due to boutiques and more years in existence. Demand has increased, supply is constant.
We all know about the fear of missing out (FOMO) effect. This shifts demand outward again, temporarily, but for an indefinite time period. Most of us have felt that primal fear that the world will pass us by and the opportunity will be lost to us forever, if we don’t get our money in and act NOW. These feelings are instinctual and difficult to suppress.
Commonly felt in property markets, but we definitely can feel it too with a great watch. For a very small production piece like the CB, the FOMO period could theoretically last a long time as the pool of people who remain unexposed to the brand is much higher than Rolex or Patek. If celebrities are just starting to wear them, it could signal the beginning of a much wider network. You never know how these scenarios play out.