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Grand Seiko goes Avante-Garde

 

Hello gang, 

Here's a video from Grand Seiko explaining how they have invited 4 artists to collaborate in making the new ceramic watches more avante-garde.









and here is a link to the page where they tried to explain what it's all about.

www.grand-seiko.com


Personally, I am mystified by this. Neither the campaign nor the watch straps make sense to me. I guess I am past-garde. Remember these are BIG watches, not delicate flowers.






This message has been edited by cazalea on 2016-07-25 14:22:25