Zenith & LVMH Brands Remain at BaselWorld 2019

Ornatus-Mundi · 2018-10-04T02:20:24Z

Jean-Claude Biver confirms LVMH brands like Zenith will stay at BaselWorld for 2019. Discusses fair future, costs, and visitor experience.

Ornatus-Mundi reported on Jean-Claude Biver's confirmation that LVMH watch brands, including Zenith, Hublot, and TAG Heuer, would remain at BaselWorld for 2019. This announcement, made in an interview with Handelszeitung, provided crucial insights into the future of major watch fairs, highlighting ongoing negotiations regarding dates, exhibitor costs, and accommodation prices as key factors for long-term commitment beyond 2019.

In an interview given to Swiss business newspaper Handelszeitung, outgoing head of LVMH's watch division Jean-Claude Biver, confirms that the LVMH watch brands Hublot, TAG Heuer and Zenith, won't leave thr troubled annual watch fair in 2019.

A commitment for the time after 2019 however depends on successful negotiations between the fair committee and the watch brands. As key issues Biver cites the date of the fair (it should be moved futher ahead), the admission prices for the exhibtiors be lowered, and this should include the hoteliers as well - as many of the journalists and watch collectors know very well, the prices for accomodation and food skyrocket in Basel during the exhibition time.

Taking a personal view, I find it encouraging to see that the industry is putting pressure on the staid fair management and are demanding change in the right direction. For us watch enthusiasts, a more accessible fair offering more hands-on exposure to the watches would be very much welcome. It would also be a nice opportunity to communicate more, more direct, with the potential customers on the intricacies of fine watchmaking. Done right, I think that fair like Baselworld are not an increasingly obsolete thing of the past.

Whatever the outcome, at least for spring 2019 this here will be a familiar sight:

Kind regards,

Magnus

Key Points from the Discussion

Baselworld offers a unique opportunity for independent watchmaking enthusiasts to interact directly with master watchmakers at the AHCI stand, fostering a relaxed atmosphere for discussion and hands-on experience.
The experience for general enthusiasts at large brand booths in Hall 1 is often disappointing, with poor visibility of watches and frequently absent debuting models, questioning the value proposition for non-journalists or bloggers.

The Discussion

BjoernM21

Oct 4, 2018

For lovers of the independent watchmaking Baselworld was always a good opportunity to see watches in metal and exchange some words with competent representatives, usually the master watchmaker himself. There is a particularly relaxed atmosphere on the AHCI stand, with its members always available for a discussion. With the big brands (especially those in hall 1), the situation is different and I wonder why an enthusiast should attend the show with what is offered. Peeking inside badly lit small

Zenith & LVMH Brands Remain at BaselWorld 2019

Key Points from the Discussion

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