Innovation
Jack Johnson's post playfully introduces the MB&F M.A.D.1, sparking a discussion on its innovative design and wearability. This piece delves into how MB&F's 'Horological Machines' challenge traditional watchmaking, offering a fresh perspective on time display and the concept of a GMT. Johnson's initial query, though humorous, opens the door to appreciating the brand's unique approach to independent haute horlogerie.
The MAD1 represents M.A.D. Editions' collaboration with fashion designer Jean-Charles de Castelbajac, positioned within the M.A.D. 1 Time to Love series. This limited edition model carries the distinctive black dial configuration that defines this particular reference within the brand's contemporary lineup.
The 42mm steel case houses an automatic movement and features a smooth bezel configuration. The black dial is protected by sapphire crystal, while water resistance extends to 30 meters. The timepiece is completed with a black leather strap that complements the dial's dark aesthetic.
Produced from 2020 to present, the MAD1 appeals to collectors interested in contemporary independent watchmaking with fashion industry connections. The limited production status and collaborative nature position this reference for those seeking modern alternatives to traditional luxury timepieces, particularly collectors drawn to crossover pieces that bridge watchmaking and fashion design disciplines.
Much prefer the purple one, I must say! The blue is on a lighter blue (Tiffany?) side.
Enjoy them both in the best of health.
PM me if someone here has one in hand for sale in the USA
I wonder if one were able to collect all of the MADS in mint condition and offered them for sale as a set….would they be worth more than purchase (on this I would say almost without question) price and would they also be worth more as a set (as opposed to individually) and if so how much more???
Get it? Swiss Guard... The other ones had a Japanese movement, so they were Ninja Turtles. And the case is obviously a turtle (the crown is the turtle's head). The Swiss Guard turtles are a slimmer than the Ninja turtles!
as a set. But difficult to source all of them as there were very limited editions for aome retailers. Difficult but not impossible, of course.
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