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Abu Alex shares insights from an Authorized Dealer suggesting Vacheron Constantin plans to discontinue numerous watches across its collections, potentially including the Cornes de Vache in steel. This strategic move is anticipated to benefit the brand by streamlining its offerings and enhancing its market position. The discussion explores the implications of such a significant portfolio adjustment for both the brand and collectors.
Also, there will be more marketing which I personally found to be somewhat lacking in earlier years. I wish them the maximum possible success!
Key Points from the Discussion
- Some collectors express disappointment with recent Vacheron Constantin lines like the Overseas (design) and FiftySix (quality), arguing they do not fully represent the brand's heritage, with the Overseas Perpetual Calendar being a notable exception.
- The potential discontinuation of models like the Historiques American 1921 is met with skepticism, as it is considered one of VC's most successful current models.
- Entry-level pieces like the Overseas and FiftySix are crucial for attracting new collectors who might otherwise start with brands like Rolex or Omega, serving as a gateway to haute horology.
- A steel Cornes de Vache could be an attempt to address negative feedback from collectors regarding previous steel limited editions, though it might deviate from historical examples.
- The information about discontinuations was reportedly confirmed by an email from Vacheron Constantin Geneva shown by an AD, indicating a clear directive.
- The Métiers d'Art Elégance Sartoriale collection and the Historiques Ultra-Fine 1968 are also mentioned as potential candidates for discontinuation.
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