Kong details the highly anticipated launch of the Swatch SISTEM51 in Singapore, capturing the excitement and marketing efforts surrounding its arrival. This report provides a valuable snapshot of a significant moment in Swatch's history, showcasing the brand's innovative approach to accessible automatic watchmaking and its global rollout strategy.
Sistem51 finally arrives in Singapore today, after the recent positive note from the Swatch Group 2014 Half-year report stating in the outlook - "The Swatch brand expects robust growth in the second half of the year from the increased availability of the very successful and sought-after Sistem51, and ..."
The launch event was held at a pop-up stall in a new mall, Orchard Gateway this evening. Right beneath the mall is the subway station. Massive posters are installed on the walls of the station, floor and pillars of the mall leading people to the pop-up store.
Some snapshots of the evening launch party for Sistem51 in Singapore ...
Messaging on the walls of the subway station ...
On the floor leading to the pop-up store ...
Nearer to the store ...
The exterior of the pop-up store ...
Guests filling the pop-up store fast as the start time was 06:51 pm ...
Guests were treated to some hands-on fun ... printing the message on their canvas goodies-bag ...
Note the message ...
Or you can choose another message
Some souvenir buttons for guests to pick up ... images of the caseback side of the four colours of SISTEM51...
Guests checking out the various models inside the store. Many actually bought and wore on the spot ...
Entertainment by live-band and non-stop cocktails and canapes were served ...
The party continues ...
For detailed photographs of the four models SISTEM51, please click here to access my previous post.
Alas the wait is over for Singapore.
Kong This message has been edited by Kong on 2014-07-24 10:13:08 
