Richard Mille World's Thinnest Watch: New Release

Key Points from the Discussion

• The Richard Mille RM UP-01 Ferrari features two sapphire crystals, one protecting the time indicators and another over the regulator, addressing initial concerns about crystal presence and durability.
• Despite its technical achievement, some collectors find the watch's extreme thinness and design, particularly the integration of the Ferrari logo, aesthetically unappealing.
• The high price point of $1.8 million for a limited edition of 150 units generates significant revenue for Richard Mille, highlighting their business model of high-value, low-volume production.
• The necessity of a specialized star-ended tool for winding and setting the time raises questions about the watch's practicality and user experience.
• The watch's design, particularly the placement of the Ferrari logo, is speculated to be a strategic choice to balance the dial's aesthetics, given the limited visual complexity of the ultra-thin movement.
• The watch's distribution model is humorously critiqued, suggesting that many units are allocated to celebrities and influencers, with only a few sold at full price to cover production costs.