Richard Mille Partners with Scuderia Ferrari F1 Team
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Richard Mille Partners with Scuderia Ferrari F1 Team

By India Whiskey Charlie · Feb 22, 2021 · 26 replies
India Whiskey Charlie
WPS member · Richard Mille forum
26 replies6620 views1 photos
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India Whiskey Charlie's post announcing the Richard Mille and Scuderia Ferrari partnership sparked a lively debate among collectors. This collaboration, a significant move for both brands, prompted the community to discuss the evolving identity of Richard Mille and the broader implications of such high-profile sponsorships within luxury horology. Readers will gain insight into how collectors perceive brand values and marketing strategies in the ultra-luxury segment.

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The Discussion
MD
mdg
Feb 22, 2021

...it's about damn time!

MY
myles721
Feb 22, 2021

Who’s next?...can’t be Rolex.

FA
FabR
Feb 22, 2021

Sounds more like the plot of a soap opera, where the characters live in LA but they keep dating the same 12 people over and over....Honestly, not my favorite aspect of horology! ;-))

RO
robsallnow
Feb 22, 2021

A series of red plastic tonneau case watches on red plastic straps that you have to stare at for 10 minuts to see what the time or date is....that will cost more than double the price of an SF90 Spider

PI
piccolochimico (aka dsgalaxy1)
Feb 22, 2021

Today production is still amazing, but it's too loud and boastful. Money over mechanics, which is the least of features for average (wealthy) buyer

DO
doubleup
Feb 22, 2021

I remember it to this day and miss it soooo much. It had the sounds of v12 F1 cars in the back ground and was just cool !!! I loved that format, anyone else feel the same? It also resonates to your comment.

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