Richard Mille Partners with Scuderia Ferrari F1 Team

Key Points from the Discussion

• The partnership highlights a perceived shift in Richard Mille's focus, with some collectors feeling the brand prioritizes marketing and 'money over mechanics,' appealing to wealthy buyers who may not prioritize horological features.
• There's an anticipation of new Richard Mille models featuring red plastic tonneau cases and straps, potentially with complex displays that might challenge legibility, and at price points exceeding high-performance luxury cars like the SF90 Spider.
• Some collectors view these recurring brand partnerships and sponsorships as a repetitive aspect of the watch industry, likening them to a 'soap opera' where the same themes or entities are recycled.