
Radone's "Say NO to safe queens!" campaign resonates deeply within the luxury watch community, advocating for the enjoyment and wear of timepieces rather than their perpetual storage. This editorial explores why collectors, particularly those passionate about brands like Patek Philippe, choose to actively wear their watches, embracing the inevitable signs of a well-lived life. Radone's initiative sparks a conversation about the true purpose of collecting and the joy derived from experiencing these horological marvels daily.

meant to be worn !
Lovely photo of your watch...
A good campaign.
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