Panerai Hong Kong Exhibition Landmark Prince's

Kong · 2012-10-04T01:18:00Z

Panerai celebrates a decade of its Hong Kong boutique with an exclusive exhibition of 48 iconic timepieces, blending Italian heritage and Swiss innovation.

Kong

WPS member · Officine Panerai forum

11 replies5708 views7 photos

Kong's report details Officine Panerai's exclusive exhibition in Hong Kong, celebrating a decade of its LANDMARK PRINCE’S Boutique. This event showcased 48 iconic timepieces, many from private collectors, offering a rare public viewing opportunity. The exhibition underscored Panerai's blend of Italian heritage and Swiss watchmaking innovation.

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Hong Kong, 3rd October, 2012 – Fine Italian watchmaker Officine Panerai celebrates a decade of success for its LANDMARK PRINCE’S Boutique in Hong Kong today with the opening of a week-long exclusive exhibition of iconic Panerai timepieces from the past 10 years. The Panerai LANDMARK PRINCE’S Boutique was the brand’s first boutique in Asia, when it opened in 2002, and the second worldwide after the historic Panerai boutique in Florence, Italy.

The exhibition, which will be open to the public at the Landmark Atrium in Central until October 9, was unveiled to a selection of VIPS, business partners and media from the Asia Pacific Region with a cocktail, followed by a private dinner at 8 ½ Otto e Mezzo Bombana under the ministrations of the celebrity chef Umberto Bombana, the only Italian 3 Michelin Stars Chef outside Italy and a veritable ambassador of Italian taste and culture worldwide.

The display of 48 exclusive timepieces was made possible by the generosity of private collectors who selflessly shared their prized timepieces for the exhibition, thereby presenting a rare and exclusive opportunity for visitors to admire these remarkable pieces of innovation under one roof in Hong Kong.

Visitors who stepped within the three-sided semi-transparent walls surrounding the central booth innovatively shaped like a Luminor case were immediately transported to Panerai’s world of Italian heritage and design. The top of the booth shows the iconic simple Luminor dial with Super-LumiNova® effects on the hour indices.

The 48 iconic timepieces are housed within two double-sided showcases divided into four different zones located at each linear hour index. The outer faces of all 8 showcases are also lit by the glow of Super-LumiNova® effects. The four zones reflect the brand’s fundamental values, the authenticity, exclusivity and rarity of its products and the brand’s outstanding identity that embodies a unique mix of classic Italian design and innovative Swiss technology and craftsmanship.

Zone A – History enables visitors to step into Officine Panerai’s rich Italian heritage with 12 vintage pieces including the Radiomir - 47mm (PAM00021) and the Mare Nostrum - 52mm (PAM00300). The Radiomir – 47mm was Panerai’s first special edition timepiece after the brand’s acquisition by the Richemont group in 1997. The timepiece was a reedition of the first Radiomir produced in 1938 and was the first to carry the Radiomir name. Introduced in 2010, the Mare Nostrum – 52mm was a special re-edit of the chronograph that had originally been designed as a deck officer’s watch for the Italian Navy in 1943.

Zone B

Zone B – Exclusivity celebrates some of the most exclusive pieces in the past decade and includes the Luminor Marina Militare – 47mm (PAM00217) and the rare Luminor Marina – 44mm (PAM00412) among the exhibited 18 timepieces. The Luminor Marina Militare – 47mm (PAM00217) is the first Panerai lefthanded timepiece with a Luminor 1950 case, a special edition highly sought after by collectors. Also, the Luminor Marina - 44mm (PAM00412) is a boutique special edition created for and only available in Panerai’s Hong Kong boutiques. The caseback is personalized with the intricate engraving of the Hong Kong skyline featuring the Bank of China Tower in the foreground.

Zone C

Zone    C   –   Technicality   pays    tribute   to Panerai’s   sophisticated movements with 9 technical timepieces that include the Luminor Submersible 1950 Amagnetic 3 Days Automatic Titanio – 47mm (PAM00389) as well as the L’Astronomo – Luminor 1950 Equation of Time Tourbillon Oro Bianco – 50mm (PAM0036502). Part of the Contemporary Collection, the Luminor Submersible 1950 Amagnetic 3 Days Automatic Titanio (PAM00389) is powered by the in- house automatic P.9000 calibre and is the latest novelty of the Italian brand, presented for the first time in the Asia Pacific Region. The special construction of the titanium case   makes it remarkably resistant to magnetic fields and the case was inspired by the models made by the Panerai for the Egyptian navy in the 1950s. The L’Astronomo (PAM0036502) is the most complicated wristwatch ever created by Panerai. Fitted with the in-house hand-wound mechanical P.2005/G movement, the watch was created as a tribute to Galileo Galilei and features the Tourbillon function, tailor made with a sky chart, sunrise and sunset indicators and equation of time.

Zone D – Innovation features groundbreaking developments in special materials exemplified by 9 models, including the Radiomir Composite Marina Militare 8 Giorni – 47mm (PAM00339) and the Radiomir 8 Days GMT Oro Rosso – 45mm (PAM00395).
The   Panerai Composite is formed through a complex process of plasma micro-arcs ceramisation that results in a unique material that guarantees comfort, great aesthetics, lightness and   resistance to knocks, scratches and high temperatures. The Red Gold for the casing of the PAM00395 was only introduced by Panerai in 2012 and is the 5NPt, a special alloy that holds an unusually high percentage of copper and platinum, thus giving it both depth of color as well as preventing oxidation.

The last highlight is the special display of the Luminor 1950 3 Days – 47mm (PAM00372) case evolution, located in the central area of the Exhibition, presented to showcase the authenticity and the attention to the smallest historical details of every Panerai timepiece.

To date, Panerai has 46 of boutiques around the world, 17 of which are in the Asia Pacific region.

The exhibition, which is exclusive only to Hong Kong, is open to the public from 11:00 to 22:00 daily until October 9th, 2012.

Exhibition: 10th Anniversary of LANDMARK PRINCE’S Building Boutique Exhibition
Venue: Landmark Atrium
Location: G/F, The   Landmark, 16 Des   Voeux Road   Central, Hong Kong
Date: October 3rd – 9th 2012
Time: 11:00 to 22:00

Press Release

About the Panerai Ref. Luminor1950

The Luminor 1950 3 Days PAM00372 is a notable reference that captures the essence of Panerai's historical designs, particularly those from the mid-20th century. It is distinguished by its clean dial, lack of a date complication, and the use of a Plexiglas crystal, which is a nod to vintage Panerai watches. This model was introduced as a special edition, appealing to collectors who appreciate the brand's heritage aesthetic without modern embellishments. Its design emphasizes legibility and the robust character associated with the Luminor case.

The watch features a substantial 47mm case crafted from polished stainless steel, characteristic of the Luminor 1950 series. It houses the in-house P.3000 manual-winding mechanical movement, which provides a power reserve of three days, or 72 hours. The crystal is made of Plexiglas, contributing to its vintage appeal and offering a different visual quality compared to sapphire. The solid case back further reinforces its historical design inspiration.

This reference holds particular appeal for collectors seeking a direct link to Panerai's past. Its large case size and minimalist dial with a sandwich construction are defining features that resonate with enthusiasts of the brand's original tool watch ethos. The PAM00372 is considered a significant piece for those who value historical accuracy and the distinctive design language that defines Panerai's most recognizable models.

Specifications

Caliber: P.3000

Case: Stainless steel

Diameter: 47mm

Dial: Black

Water Resist.: 100m

Crystal: Plexiglas

Key Points from the Discussion

A forum member attempted to visit the exhibition on its last day but found it closed earlier than expected, missing the opportunity to see the displayed timepieces.
The exhibition's unique design, including a booth shaped like a Luminor case with Super-LumiNova effects, effectively transported visitors into Panerai's world of Italian heritage and design.
There was confusion regarding the exhibition's closing time and whether a similar Panerai exhibition would be held in Singapore, indicating high interest in such events.

The Discussion

AnthonyTsai

Oct 5, 2012

Very cool exhibition design. Love the luminova dial on the floor!

Got to get my office flooring like that :) Cheers, Anthony

Mech

Oct 5, 2012

Thanks for sharing Kong, I will pay this a visit

next week. Mech.

Mech

Oct 9, 2012

Not my day....

I rushed to the site today but it was closed. Guess it wasn't my lucky day. Meanwhile, a pano shot of it using my iphone 5. Cheers Mech.

Kong

Oct 9, 2012

Closed?

Really strange. Sorry to hear that. Was hoping you could be there for us :-( Thanks Mech. Coming to Singapore for another exhibition? Kong

Mech

Oct 10, 2012

It's really strange, I read your post and it says

10pm? I was there like 3pm and the security told me that and I could see people packing up? It's coming to Singapore? Could you provide the details? Thanks Kong. Mech.

Kong

Oct 10, 2012

That's what the press release said 22:00 ...

Really strange. I was referring to another major exhibition here in Singapore, not Panerai. Kong