Officine Panerai 1998 Catalog Prices

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Asimut takes readers on a nostalgic journey back to 1998, sharing rare catalog pages of Officine Panerai watches and their original pricing. This post offers a unique glimpse into the brand's offerings and market value from over a decade ago, providing context for how Panerai's appeal and pricing have evolved. Collectors can compare historical prices of iconic models like the Mare trio, Destro, and PVD watches.

And following Nico's 97 catalog post, I thought I would pitch in with some pricing ideas....

First the wonderful Mare trio :

Then some Destro Love:

Anyone for a PVD with change from 3K?

Some contemporary madness:

And for the Grand Finale - I'll take 4 of these please!

Hope you all enjoyed this very rare catalog!

Cheers,

Asi

Key Points from the Discussion

The 1998 catalog reveals how Vendome (Richemont) accurately foresaw Panerai's future trajectory and market appeal, demonstrating their strategic vision for the brand.
Early Panerai models from 1994-1995, such as the 201A and 202A, were available for $1800-$2100 USD, a stark contrast to their later market value, highlighting missed opportunities for early collectors.
Current Panerai prices, even for 'hot' watches like the PAM00249 and PAM00232, are still considered a bargain compared to other high-end brands like Patek Philippe or Richard Mille.
The significant increase in Panerai prices is attributed to demand/supply dynamics, effective marketing, the brand's strong image, and the willingness of some collectors to pay multiples of retail for rare pieces.
The concept of 'patina' on watch numerals, initially seen as a flaw leading to discounts, later became a highly desirable characteristic for collectors.
Some collectors express amazement and sadness at the 'crazy' evolution of Panerai prices, especially for models like the PAM00127 or PAM00217 fetching significantly more than other references.

The Discussion

Ares501 - Mr Green

Mar 23, 2008

10X recession? better quality 10X? people becoming more and more mad exponentionaly whit every year? please enlighten me Best Damian

Asimut

Mar 23, 2008

and then it was simple supply and demand. Asi

Ares501 - Mr Green

Mar 23, 2008

thnx for quick response Asi ..... sounds reasonable but I'll blame it on some spin doctor in Richemont cos every year prices are 5-10% up what you think of that?

amanico

Mar 23, 2008

Things are not that easy...LOL Asi is just, and the old school guys Asi, me and some others , are a bit, let's say, amazed, to stay politically correct, to see how things came in a crazy way with this brand... Demand/supply, yes. Marketting, too. Panerai strong image, also. And also, the ...madness of some people ready to pay 4, 5 or 10 times the retail to get one... Even Patek is wiser... Funny, amazing, and a bit sad... Best. Nicolas

sln360

Mar 23, 2008

Please don't take what I am about to say as arrogant or cavalier. The prices that you are seeing now are still fairly "cheap" compared to what is out there. I just purchased a 249 and 232 for $15K. These are two "hot" watches and they are a relative bargain. I have a high end collection, Patek, Lange, Richard Mille. The Panerai brand is a bargain compared to the other products. I was offered a PP 5712A from my AD because he knew that I have a history of purchasing from them and that I do not fli

Gaz

Mar 24, 2008

"If you want your Roadsters or Tanks, you need to carry at least 5 Panerai" trick on the Cartier Authorise Dealers. Heck, I found an old receipt for my 118 which I purchases in 2003 for AUD3,200 plus I got the 10% GST back!!! Factor in the stronger USD back then and I think I got a pretty good buy Gaz This message has been edited by Gaz on 2008-03-24 05:42:38

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