Montblanc 2016 Novelty Launch Event Tokyo — WatchProSite Forum Digest

KIH · 2016-04-30T07:20:32Z

Explore Montblanc's 2016 Novelty Launch Event in Tokyo. Discover new watches, writing instruments, and leather goods, plus brand history.

KIH

WPS member · Montblanc forum

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KIH offers an exclusive look into Montblanc's 2016 Novelty Launch Event in Tokyo, providing a comprehensive overview of the brand's latest offerings across watches, writing instruments, and leather goods. This report not only showcases new products but also delves into Montblanc's rich 110-year history, emphasizing its commitment to craftsmanship and innovation.

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At one of the newest hotels in Tokyo, Montblanc held an event for clients as well as the press at large to show the 2016 Novelty. I have reported the more exclusive one a while ago but this is intended to be formal for the more general public (but invitation only) and the larger circle of the press corp.

(I was here on the previous evening to meet and drink with my old friend, Olivier Laurian, Director of Business Development of Montblanc now. And there were several more items I saw BUT under embargo until further notice, so they had been removed from the display on the day for the press

)

Well decorated for the event using one of the biggest banquet rooms of the hotel.

Last report was only/ purely for watches, but this bigger event includes other product lines, namely writing instruments and leather products. Montblanc started by three gentlemen - Messrs. Alfred Nehemias, August Eberstein, and Claus Voss - as a pen manufacturing company, not just a pen but very innovative pen, in Hamburg 1906. So this year 2016 is the 110th Anniversary year.

Here is a very nice video Montblanc made featuring Hugh Jackman (same as Fx introduced a few weeks ago):

...and "Making-of": What a great actor he is, and Montblanc does not cut the corners.....

Ms. Haruyo Naka, Marketing Director of Montblanc Japan makes opening speech, and Mr. Shingo Hisai on the far right makes the presentation with lots of laughs.

Back then, Hamburg <-> New York regular shipping line was used by the company to export pens to USA (the line has something to do with Hamburger, some say....)

1. Pen

What was so innovative? The three gentlemen came up with a pen which needs no worries about the ink leakage - the mechanism called "piston converter mechanism". In 1909, they (the company was first called "Simplo Filler Pen Co.") introduced a fountain pen, "Rouge-et-Noir" (not sure why they picked French name?), and, as the company grows so fast, changed the company's name to "Montblanc" because their vision and aim "highest quality, highest level of craftsmanship" with the famous hexagram logo - each one of the six peaks represents the six glaciers surrounding Montblanc.

Pen booth, featuring Hugh Jackman.

Rouge-et-Noir corner with the advertisement posters back then.

Black precious resin coated by lacquer. The original Rouge-et-Noir did not have the clip but this special edition comes with snake shape clip with "art nouveau" flavor. Variety includes the fountain pen (F or M), roller ball-point pen, and ball-point pen.

This is called "Rouge-et-Noir Special Edition Coral".

And this is "Rouge-et-Noir" Limited Edition 1906. While the two above are shiny finish, this one's body is brushed Ebonite, a very hard rubber or resin made mainly from rubber. Ebonite has been used by Montblanc since its inception as one of the best suited material for the pen body. Fountain pen (M) and roller ball-point pen are available. LE of 1906 each.

PIX collection (available September, 2016)

Montblanc Muses Padre (September, 2016)

Two in One - how? The other side is the "pen" for smart phone or touch panel PC/ Laptop.

... and those who are the users of Montblanc pens....

Be patient!!

2. Leather Products

Leather products have been in Montblanc catalog for a long time, since 1926 when they started selling small leather goods. In 1935, they built a factory/ atelier in Offenback, Germany, to manufacture leather products from pen case to notebook cover. Since 2006, the leather products have been designed and made at its own atelier "Pelleteria" in Florence, Italy.

I wish I could talk more about these things, but this area is out of my territory..... sorry, please enjoy the pics. I would LOVE to pick these things from Montblanc if and when I become such a person

)

Okay, now on to watches.....

To be continued for the WATCHES!

This message has been edited by KIH on 2016-04-30 07:17:55

This message has been edited by MTF on 2016-05-04 10:32:32

Key Points from the Discussion

The 1906 Rouge Et Noir pen is highlighted as a particularly attractive novelty, alongside other breathtaking leather goods from Montblanc.
Montblanc's 4810 Orbis Terrarum, both the wrist and pocket watch versions, are gaining increasing interest among collectors.
The event also featured several under-embargo pens, indicating Montblanc's continuous innovation in its foundational product line.
Montblanc's marketing video featuring Hugh Jackman is noted as effective, and the brand's consistent release of special edition pens with interesting designs is appreciated by pen collectors.
The steel-encased 1858 watch, featuring a Minerva movement, is acknowledged as a 'dream chronograph,' though its size might not suit all wrists.
Montblanc established a watch factory in Le Locle in 1997, later combining it with the Minerva atelier, to expand its presence in the watchmaking industry.

The Discussion

KIH

Apr 29, 2016

Now, Montblanc 2016 Novelty watches....

Sorry to have kept you waiting ) Here are the watches - but nothing that you have never seen here before. Just behold again the new horizon Montblanc ventured into this year. Now, onto the watches. Montblanc built a watch factory or manufacture in Le Locle in Jura, Switzerland in 1997 to expand its vision as a brand for the business oriented life style. Later it was combined with the formerly-known-as Minerva atelier, as you all may know. Enjoy the pics! Watch booth This year's highlight, I am s

KMII

Apr 30, 2016

Thanks a lot for this!

At the current rate I am on a trajectory to get into writing instruments as well - not a good development Thanks for your extensive - and as always - excellently photographed report of this event! Wish I could also go for the steel encased 1858, alas not quite feasible at the moment.

KIH

May 1, 2016

Hey, slow down :-)) You must wear it on your wrist and feel comfortable.

I admit it is a great watch - dream chronograph, indeed with Minerva movement. But I am still nor sure of the size on my wrist....

foversta

Apr 30, 2016

Thanks Ken for the report! The 4810 Orbis Terrarum is really appealing... [nt]

KIH

May 1, 2016

Yup, that, i cannot argue! [nt]

amanico

May 1, 2016

The 1858 Tachymeter is certainly a hot watch. It doesn't surprise me that it is sold out.

Did you try it on your wrist? Best, Ken. Nicolas

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