Montblanc 1858 Chrono Bronze Salmon Dial Debate

ambel · 2017-10-23T11:34:38Z

Montblanc 1858 Chronograph Bronze Salmon Dial sparks debate on brand strategy and limited editions. Collectors discuss market saturation and movement use.

ambel

WPS member · Montblanc forum

27 replies6510 views2 photos

Ambel, an early adopter of the Montblanc 1858 Tachymeter, shares his enthusiasm for the bronze case and salmon dial variant, while also raising critical questions about Montblanc's strategy for limited editions. His post sparks a lively debate among collectors regarding brand positioning and market saturation. This discussion remains highly relevant for understanding how luxury brands manage exclusivity and collector sentiment.

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As you know am owner of the first 1858 tachymetre: red gold black dial

Loved the watch before it's official release and ordered it on spot at SIHH 2015

After that they released the steel version blue dial=amazing

This year the bronze case

Just saw the bronze case - salmon dial

Have been fan of salmon dials since many years and as friends now have been asking for salmon colored dials to come out more in the future.

Am a strong believer in the color and hope that "salmon is the new blue".

Am sure that this is a wonderful timepiece but feel that they are pushing the LE of this watch reference too far!

Already 4 editions of LE of 100, brings this to a total of 400. And we already see other references turning on secondary market way onder list price.

Would they have done 100pieces in steel, 100pieces in gold and 100pieces in bronze they could convince me. But 200pieces in bronze and the latest watch only in bronze, arrgghhh...

Still lovely timepiece but Montblanc needs to redefine in strategy, it is clear to me they are struggling at the moment.

Key Points from the Discussion

Montblanc's strategy of releasing multiple limited editions of the 1858 Tachymeter, especially in bronze, is perceived as over-milking a successful movement and diluting the brand's exclusivity, leading some collectors to disengage.
From a business perspective, it is understandable for Montblanc to capitalize on the success of the 16.29 movement after winning a GPHG award, but collectors desire to see this movement in different case designs or model series.
Despite concerns about resale value and limited edition proliferation, some collectors are happy for Montblanc to continue producing variations of the 1858 Tachymeter as long as the movement finishing quality is maintained.
The original author, ambel, reiterates his disappointment with Montblanc's direction, expressing a willingness to sell his 1858 rose gold model due to the brand's perceived struggles and limited edition strategy.
The size of the 1858 Tachymeter and lack of pricing flexibility are noted as significant issues, contributing to the perception that Montblanc is pushing its limited editions too far.
A suggestion is made that instead of multiple bronze limited editions, Montblanc should consider an 'ultimate' version in white metal (platinum/titanium) with a salmon or white enamel dial to maintain exclusivity and appeal.
Montblanc's approach is criticized for building from the top down (great products without sufficient support), rather than establishing strong foundational policies and customer support.

The Discussion

Alkiro1

Oct 23, 2017

I’m with you. Four Limited Editions become too much. But Montblanc has probably a lot of customers’ demands to launch a new version I suppose. They should be cautious to not kill the goose that lays the golden eggs

Best wishes Alkiro

ambel

Oct 23, 2017

they killed the goose

should have opted for never known custumor's specials (one-offs) but not 2LE of bronze for me a real turn-off, especially for all the early adapters of the the Rg and steel version

Alkiro1

Oct 23, 2017

Two bronze LE is too much for sure. And to be honest, I’m not really fan of this new version. It lacks of contrast for me

Best wishes Alkiro

Gelato Monster

Oct 23, 2017

Totally agree

4x100 is too much. 2x100 in bronze makes it worse. Perhaps this should have been ultimate 58x white metal platinum/titanium in salmon/white enamel/porcelain dial. Then I am in

Alkiro1

Oct 24, 2017

Hard to say where are the limits but it seems that they have been exceeded lately

Best wishes Alkiro

Watchonthewrist

Oct 23, 2017

Am i huge fan of Salmon dails . This dail looks great ,but looking at these pics i am not

sure if i like this combo 🤔 pref a steel case or wg with that dail imo

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