Laurent Ferrier: In-House Movements and Limited Editions
Independents

Laurent Ferrier: In-House Movements and Limited Editions

By Incandenza · Mar 30, 2018 · 71 replies
Incandenza
WPS member · Independents forum
71 replies51947 views1 photos
f 𝕏 in 💬 ✉ 🔗

Incandenza initiates a critical discussion about Laurent Ferrier, raising concerns across several key areas of the brand's operations. He challenges their transparency regarding movement manufacturing, their approach to 'limited editions,' stock management, and recent case design choices, inviting the community to debate these points.

FOR DISCUSSION

I am concerned about Laurent Ferrier.

Here is why. 

FIRST, they do not make any movements in house. The minute repeater they released at Basel has the same movement as an old Girrard Perragaux - that’s because it’s made at Fabrique du Temps (a subsidiary of LVMH), like all of their movements. From their marketing materials, you’d never know. I have no problem with outsourcing, but brands should be honest. 

SECOND, they have a promiscuous approach to “limited editions”. Remember that “unique” piece for Only Watch 2018 - the collaboration with Urwerk? Turns out they’re now making four more! Who knows how many will be made in the future? This isn’t the first time. They once made a “limited” series of white enamel dials, which (due to its success) was massively expanded. And they’ll make you anything for the right price.

THIRD, they are very well known for dumping massive quantities of stock onto the grey market. Just ask any well known grey dealer in independent watches. 

FOURTH, the most recent case design (the “school watch”) is a real step down from the older designs - particularly the Galet Classic. The lugs are just not nice. They require much less hand finishing. 

I am a former LF owner and I hope they improve. Honesty is the essential starting point. Don’t call something “in house” or “unique” unless it really is. 




Key Points from the Discussion

Advertisement
The Discussion
CA
cazalea
Mar 30, 2018

And your post is singularly & similarly inflammatory. And it didn’t have to be done — or if done it could have been done ina more gentlemanly fashion. Ranting is seldom precise or inviting. Cazalea

IN
Incandenza
Mar 30, 2018

I have edited to be more gentlemanly.

PI
piccolochimico (aka dsgalaxy1)
Mar 30, 2018

Actually there would be nothing wrong, if all the independents reported it clearly. Because there only few who have CNC machineries and do all the "dirty job". Finishing is just the icing on the top, that's why my esteem for Mr. Ferrier has definitely dimished

EU
Euroasianstar
Mar 30, 2018

...I think the first three letters of the movements actually start with the initials of the founders of their third party movement manufacturer. Devil’s advocate might state that Ferrier is a great marketing exercise propagated by HODINKEE and the likes. In reality, yes, he has extremely nice finishing. Yes, their production is limited vs most other industrial players. Yes, their micro rotor movement design is unusual and visually appealing. But what about the rest? There is a bunch of CAD/CAM/i

RE
redcorals
Mar 30, 2018

...risk when you spread yourself too thin without having strong legs. One has to a/c for that risk into market pricing like pmh said.

IN
Incandenza
Mar 30, 2018

That is a beautiful watch - with the best case and best movement they have produced. They need to preserve brand equity to ensure that loyal customers (like you and me!) stay loyal. Best wishes

Advertisement

Continue the conversation

This thread is active on the Independents forum with 71 replies. Share your knowledge with fellow collectors.

Join the Discussion →