A. Lange & Söhne Oktoberfest Brooklyn Event

Ivan5 · 2025-10-17T16:14:26Z

Explore A. Lange & Söhne's Oktoberfest event in Brooklyn through Ivan5's photos. See collector insights on brand terminology and event themes.

Ivan5's photo essay from the A. Lange & Söhne Oktoberfest event in Brooklyn offers a rare glimpse into the brand's community engagement outside of traditional watch fairs. His candid shots capture the atmosphere, providing valuable insight for collectors interested in how luxury brands connect with enthusiasts in urban settings. This thread also sparked a discussion on brand nomenclature, a subtle but significant aspect of collector culture.

Key Points from the Discussion

The use of 'ALS' as an acronym for A. Lange & Söhne is a relatively recent phenomenon among collectors, with some purists preferring 'Lange' due to its brevity and to avoid association with the disease Amyotrophic Lateral Sclerosis.
The choice of an Oktoberfest theme for an A. Lange & Söhne event, a brand rooted in Saxon watchmaking, was noted as an interesting 'mixing of metaphors' given Oktoberfest's Bavarian origins.
The acronym 'ALS' carries a sensitive connotation for some members due to personal experiences with the disease, highlighting the importance of mindful terminology within the community.

The Discussion

Aquaracer1

Oct 17, 2025

ALS AND Oktoberfest?? Does it get any better than this?? 😎🍻

amanico

Oct 17, 2025

Very cool! Love the Black PC.

Ivan5

Oct 17, 2025

There was no weak link there. The people as well as the timepieces.

Ivan5

Oct 17, 2025

Looks like the one from the Blue series...

KMII

Oct 18, 2025

Looking like a fantastic event 👌🏻👍🏻

And thanks for the pictures! But surprised that ALS is mixing metaphors - no Oktoberfest in Saxony 😉

RDSChicago

Oct 18, 2025

Wish Lange

Came up with a different acronym for its branding, as I have a friend who just passed away from ALS.

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