A. Lange & Söhne Espace Opens in Melbourne

dreamer8 · 2013-04-14T00:48:08Z

Discover the official opening of A. Lange & Söhne Espace at Watches of Switzerland, Melbourne, featuring exclusive event photos.

A. Lange & Söhne now also available “Down Under”

The official opening of A Lange & Sohne Espace at Watches of Switzerland 294 Collins Street, Melbourne was on April 12 2013 , followed by dinner at Vue de Monde.

Daniel Rogger , International Sales director , Joanna Lange , Senior Training Consultant and Michelle Chen, Country Manager attended from A Lange & Sohne .

I was not sure who I would see on the night but I was very pleased to see many purists that night . It was a great evening of fine food , wines and conversation with watch enthusiasts. Viewing the Lange watches and having the opportunity to talk to Joanna and Michelle about A Lange & Sohne Lange and the watches made a great evening.

Watches of Switzerland in Melbourne is the first point of sale in Australia and will be a destination for A Lange & Sohne enthusiasts.

Thank You to A Lange & Sohne and Eric van de Griend, executive Chairman of Watches of Switzerland for invite.

I have a selection of photos taken at the dinner . I am sure Andrew Daly, our HoMe moderator will be presenting more photos from that night.

Cheers,dreamer

Daniel Rogger, International Sales Director

Eric van de Griend, executive chairman of watches of Switzerland introducing Joanna

Joanna Lange giving a speech on A Lange & Sohne history and milestones

Dinner menu

lemon meringue ice cream, white chocolate and lemon curd

A selection of petit fours

Joanna with our HoMe moderator Andrew

Joanna showing me a selection of watches

Andrew Daly explaining macros are easy

Michelle Chen in conversation

Purist

Michelle Chen with Andrew

Historic log book

a page from log

Michelle Chen

Purists

Night view of Melbourne from 55 th. floor

This message has been edited by dreamer8 on 2013-04-14 00:50:02

This message has been edited by dreamer8 on 2013-04-14 01:17:08

Key Points from the Discussion

The event successfully combined a superbly hosted atmosphere with engaging company and dazzling timepieces, establishing Watches of Switzerland as a premier destination for collectors in Australia.
The author's favorite watches from the display included chronographs and the Zeitwerk (non-striking time version), expressing a preference for previous versions of the 1815 and Datograph, though acknowledging the appeal of the new Datograph's longer power reserve.
A contributor proudly mentioned possessing two official Ambassador certificates and a Connoisseur Certificate from Lange, the latter coming with a balance cock engraved with their initials, highlighting a deep personal connection to the brand.

The Discussion

foversta

Apr 14, 2013

Thanks a lot for the report!

And of course I wish success to this new Espace down under! Thanks or the comprehensive report and for the pics! Fx

Mark in Paris

Apr 14, 2013

Another new ALS space!

...after Paris Boutique this week. It seems to have been a really nice evening, thanks a lot for sharing the pictures and the atmosphere Dreamer :) Cheers, Mark

dreamer8

Apr 15, 2013

A. Lange is on a roll...

with new boutiques and points of sale. Cheers,dreamer

KIH

Apr 14, 2013

Thanks for a great report!

How are you, Joana? Sitting next to Andrew D? :-) Kidding. Hehehe. I strengthened the sensation to go to "down under" one day soon! Ken

dreamer8

Apr 15, 2013

If you visit Melbourne ....

and you give me advance notice, I will show the best of Melbourne to you. Cheers,dreamer

KIH

Apr 15, 2013

I will take up that offer!

I will let you know... :-) Ken

A. Lange & Söhne Espace Opens in Melbourne

Key Points from the Discussion

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