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Hororgasm's detailed report on the Singapore launch of the A. Lange & Söhne Datograph Up/Down provides an intimate look into a premier horological event. This article captures the essence of Lange's commitment to high horology, precision, and craftsmanship, celebrated among an exclusive group of collectors and connoisseurs.
The Quintessential Chronograph Unveiled A. Lange & Söhne Datograph Up/Down
High horology, precision and premier craftsmanship were commemorated in fine fashion with the launch of one of the world’s best chronographs, A. Lange & Söhne’s Datograph Up/Down, at one of Singapore’s newest fine dining restaurant, Bistecca Tuscan Steakhouse on 19th July 2012.
Entrance to the event, at Bistecca Tuscan Steakhouse
Visuals of the beautiful movements lead the guests to the dining area
Together with Sincere Fine Watches, the exclusive retail partner for A. Lange & Söhne in Singapore and Malaysia, this event saw the attendance of an exclusive group of 40 VIP customers and watch connoisseurs.
The private dining area
Customized place settings for each guest
As the guests arrived, they were treated to interactive activity tables that demonstrated various watch-making techniques such as the polishing of minute watch components on diamond paper, one of the many finishing techniques employed at A. Lange & Söhne, as well as the assembly of minute regulatory screws onto the balance wheel. In the spirit of fine German craftsmanship, Leica Camera was also invited to be a partner for this launch event. All guests were loaned a Leica D-Lux 5, an elegant compact digital camera, to capture their very own memories of the special evening.
Mr. Kek Poh Hui trying his hands at polishing the minute components
Mr. Foo Seck Tong, Senior Boutique Manager, Sincere Fine Watches with Mr. Kelvin Wong
Mr. Chris Leung from the Lange Akademie showing Mrs. Calvin Yip how to
polish a watch component
In addition, a photo competition was held where guests were encouraged to style and compose their own picture with the star of the evening – The A. Lange & Söhne Datograph Up/Down. Of course, an outstanding timepiece such as this is worthy of being shot by only the best cameras and in this case, a Leica S2, a professional S-system with innovative technology was used.
Mr. Adrian Chan taking a photo of the Datograph Up/Down with the Leica S2 Camera
Dr. Alvin Hong takes a closer look at a timepiece
Before the specially customized dinner menu was served, Mr. Kingston Chu, Executive Director of Sincere Watch Limited welcomed the guests and shared his appreciation of A.
Lange & Söhne, a brand with much shared history with Sincere since its foray into Asia in 1995.
Mr. Kingston Chu, Executive Director of Sincere Watch Limited toasting the guests
Mr. Daniel Rogger, International Sales Director of A. Lange & Söhne was also present to thank the guests for their unwavering support of the brand. Mr. Chris Leung, from the Lange Akademie took to the stage next and gave more insight to this refined timepiece.
Mr. Daniel Rogger, International Sales Director of A. Lange & Söhne welcoming the guests
Before the evening ended, Mr. Sunil Kaul, Managing Director of Leica Camera Asia Pacific, together with Mr. Kingston Chu, announced the winner of the photo competition, Mr. Calvin Yip. Mr. Yip was presented with the Leica monovid, an elegant monocular, a perfect tool for close up views of his Lange timepieces.
Mr. Sunil Kaul, Managing Director of Leica Camera Asia Pacific and Mr.
Kingston Chu with Mr. Calvin Yip, winner of the Leica photo competition
A guest admiring the A. Lange & Söhne Datograph Up/Down
Indeed, it was an evening where the best in German artistry was celebrated with an excellent meal and wonderful company.
... taken over the shoulder of a guest is cool! Thank you for the impressions from a certainly enjoyable event from Lange. Best Moritz
Thanks for sharing pics of this event that seems to have touch the skies. I find particularly interesting to invite guests to photoshoot the watch. I presume you had a great night. Cheers, Mark PS : do you have a picture taken there to share ?
... would love to attend such an event!! (going forward, must coordinate my business trips and those events!) Ken
Mr. and Mrs. Larry Wee Mr. Adrian Chan and Ms. Linda Kwai Mr. and Mrs. Calvin Yip Mr. Daren Shiau and Mr. Kelvin Wong Ms. Priscilla Lee and Mr. Vincent Ang Mr. Kek Poh Hui and Mr. Tony Chen Mr. Didi Kurniawan Dr. and Mrs. Alvin Hong Mr. Kingston Chu and Mr. Daniel Rogger Mr. and Mrs. Dean Low Mr. Glenn Heng, Vice President of Marketing, Sincere Fine Watches with Mr. Sunil Kaul Mr. and Mrs. Larry Wee, Mr. Didi Kurniawan with Ms. Michelle Chen, Country Manager of A. Lange & Söhne Mr. Ong Ban,
The Vino list Tuscan Tomato and Bread "Soup" Rolled Roast Beef with Cream Cheese and Asparagus Celery and Pecorino Cheese Gnocchi with Goose Ragout Fiorentina(T-Bone) and Costata(Rib Eye) Tarlette of Shortcrust filled with Lemon Sabayon and Hazelnut Gelato
I would love to have this big cardboard piece for my soon to be built watch den. Compulsory textbook reading for every Lange owner. I am told there will be exams from next year onwards...:)- ah yes...the (in)famous three quarter plate of untreated German silver. Tried to pocket it, but its stuck unto the tray :)- Guests working hard for their meals :)- some of the watches brought along for guests to view and enjoy very imaginative table decor Beautiful table settings
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