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Ornatus-Mundi delivers breaking news regarding Jean-Frédéric Dufour's departure from Zenith to become Directeur Générale at Rolex, a significant leadership change in the luxury watch industry. This announcement sparked immediate community discussion on Dufour's legacy at Zenith and the future direction of both brands under new leadership.
That's a great move for Mr Dufour ! Congratulations I only hope Zeniths gets a CEO it deserves.... we had a great one and we still need a great one
Hope they find a suitable replacement. No disrespect, but if JCB decides not to replace, but run the show himself, I can't say I would be comfortable. JFD has done a tremendous job, not only by increasing sales, but also earning back the respect for the manufacture. Dean
... I think he very well knows how to handle a company tradition, but to also make it fit for the challenges of a modern business. Not that I have the impression that a lot has to be changed of the course steered by Dufour. Marcus
I don't think anyone can doubt JCB's business acumen. I am more concerned that we might find Zenith signing on brand ambassadors left right and center, which will perhaps reflect in higher prices. They have already signed on some basketball player, and I hazard a guess that was JCB and not JFD's doing. And once they start signing on these sportsmen, the tendency might be to make bigger, louder watches for them to wear. No bling please ! Dean
plus, he is a 'certified' company transformation specialist, which I think is much more to his liking than running a perfectly sailing ship (LVMH as a whole)… We will see! Cheers, Magnus
He did a great job turning around Zenith IMO. He will be missed! And I wish him well in his new position at Rolex! Cheers, Anthony
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