Jaeger-LeCoultre Vintage Watch Boxes Guide
Vintage

Jaeger-LeCoultre Vintage Watch Boxes Guide

By amanico · May 2, 2011 · 76 replies
amanico
WPS member · Jaeger-LeCoultre forum
76 replies18440 views0 photos
f 𝕏 in 💬 🔗

Amanico takes readers on a fascinating journey through the evolution of vintage Jaeger-LeCoultre watch boxes, from elegant travel etuis to specialized jubilee and chronometer packaging. This post challenges the modern perception of watch boxes as cumbersome, instead highlighting the thoughtful design and historical significance of JLC's past offerings. It provides a unique perspective on how packaging once complemented the luxury timepiece within.

76 collectors discussing this on the WatchProSite forumJoin the Conversation →

We are always complaining about modern boxes, which take too much place in regard of our small environment.

In a certain way, we are right.

Except in some very few cases, when boxes are really magnificient, and are worth invading our house, there is a better solution, in my opinion, mainly if we have a look on what were boxes in the past.

Hence this post...

1/ If you want to travel with a watch box on you, so the etui is THE solution for you.



For the elegant man who wants to change his watch for a special event, dinner, as you change your clothes.

This etui was made for several watches from the 60ies, like the Futurematic, or the Memovox.

2/ The small carton box, conceived for small watches, is less elegant than the etui, but it offers the same advantages:



It was used for Chronos like the Jaeger.



Is it cumbersome?

You just have the place for your watch, no less, no more...

3/ The Master Mariner Box:

3 times thicker, but as large as the Etui, it is a beautiful blue box with some golden decorations.





Designed for Master Mariner watches only, it demonstrates that it doesn't have to be big to be appealing.

4/ An array of Memovox boxes:

For manual or automatic Memovoxes, from the 60ies to the 70ies, from the etui to the traditional boxes, the diversity is not only linked to watches, but also on the packaging.

The big " cubic " brown box was dedicated for a Memo HPG, from the 70ies, while the flatter brown box was used for a Memo from the 60ies, and the flatter blue one, for a Memo from the 70ies.

The Etuis were destined to use Memos from the 60ies, too.



5/ " Jubilé " boxes..

1958 was an important year, for JLC, as it was the 125th birthday of the " Grande Maison ".

To celebrate this event, JLC released some great watches, such as the Géophysic or the 2233, and packaged them with an interesting box, shaped as a book you can store on your shelves.

You certainly know the one on your left, which housed the Geophysic.



As for the one on the right, even if it is written " For 125 years ", it is not strictly speaking a Jubilé box, according to my understanding, but rather a packaging reminding that the Manufacture celebrated its 125th Anniversary.

So, this last box was not dedicated to one of the " Jubilé Collection " watch.

6/ The Chronometers boxes:

As we speak about the Geophysic box, we don't have to forget that JLC made a special box for their other Chronometer, the Geomatic:



Here, on the picture, on the right of the Geophysic box, of course, and on its top, the symbol designed like a planisphere, the same thah the one you find engraved on the Geomatic case back:



6/ The Vintage JLC Diving watches:

That series of boxes is interesting.

From the left to the right, you have the box of the Deep Sea Alarm US ( I don't know what is the box for the Deep Sea Alarm Europe, by the way ), the LeCoultre Polaris, the LeCoultre Chronograph so called Shark, and on the top, the box of the Jaeger-LeCoultre Polaris/ Polaris II or / and Chronograph.



Of course the outside writings " Jaeger-LeCoultre match with the inside writings.

They are not specially fine, except the box of the Deep Sea Alarm US, but a least they don't take too much place.

The Deep Sea Alarm US in its box, with its papers:



The place...

Take the boxes of the Duometre / MMR and add the box of the Navy SEALs Alarm, for example.

Now, compare these two boxes with the 14 Vintage boxes, and you will immediately see that these old packaging take much less place than the 2 modern!



Despite this interesting journey in the Past through these Vintage boxes, I think there is a lot to think for the " Grande Maison " about the conception of their boxes...

Do you think we are please or annoyed by the size of the modern packaging?

This is a tough question:

If you're an occasional buyer, you may be please to see that you'll receive a huge box for your watch, and you will store it easily.

But if you have several watches, are these big boxes a good thing?

Would your opinion depend on the watch, or on the quality of the box?

Food for thought.

To end with this topic, let me show you a real rare bird, a box conceived in the 50ies, which was used for watches and jewelry.

I don't really know which was the watch dedicated to this box, but I assume that any of your " most exceptional watch in the world " would deserve such a marvel.

If you don't have any jewelry, you could use the unused place to store your beloved straps, papers and Vintage Buckles!

Credit pictures: Greg B.





Best,

Nicolas This message has been edited by amanico on 2011-05-02 00:01:39 This message has been edited by amanico on 2011-05-06 01:53:51

Key Points from the Discussion

Advertisement
The Discussion
HS
hs111
May 2, 2011
Such boxes.. Really mark entrances to joys.. Marvellous ! :))

Well - Nicolas: The first of the selected May - menu items - What a nice Hors d'oevre !! That was a very nice, no in fact - a pleasant post - looking back in so much style into a time, where the proper "wrapping", the noble containment was matching, even enhancing the pieces themselves. - One realizes, that the manufacture(s) at that time saw a certain pride to demonstrate, almost I am inclined to say"exhibit" their appreciated wonders in a format which multiplies the pleasure of possession for

AM
amanico
May 4, 2011
Don't get me wrong, hs, there are some moderrn boxes which are truly ...

Superb. The box of the Reverso platinum Nr 1, 2 and the Septantieme, for example, are awesome, as well as those which housed the LE RG Reversos from the 90ies. Superb, but they take some place... Simpler, smaller and less luxurious, the box of the TT Polaris is really cool, and I do hope that JLC will deliver the TT DSAs in something which will be really close to the original, too. I like a lot the philosophy of the etui. After all we molre often wear our watches than we stock them in their box,

AM
amanico
May 4, 2011
Thanks, Damo. [nt]

No message body

CL
Clavi
May 2, 2011
Etuis have my preference !

To answer your question, I much more prefer the rather simple 'etuis' compared to huge and overly luxurious looking (though frequently china made) precious wood box sets that we see too often these days, and that are not practicle. I am in a rush, but just happened to have the big flat red LC 125th anniversary box with me at the office: I know that at least the memovox ref 3025 that we just discussed yesterday came with this box at some point, and there is a very interesting story with that. I h

AM
amanico
May 4, 2011
Interesting picture, Clavi, as it helps us to have an idea of the size of the box.

As big as a 13 " computer? Very nice one, by the way. Can't waot to see your other pictures and documention about it. Agreed with you that most of the modern boxes, even when they want to be luxurious, are not that appealing and absolutely not practical. There is something to work on, for the Grande Maison, in my opninion. Looking forward to reading you, Best. Nicolas.

NI
nilomis
May 2, 2011
I love the etui concept

Nicolas, The " 1/ If you want to travel with a watch box on you, so the etui is THE solution for you .", is the solution. I'm a little tired of the modern "big is better" boxes concept. Cheers

Continue the conversation

This thread is active on the Jaeger-LeCoultre forum with 76 replies. Share your knowledge with fellow collectors.

Join the Discussion →