Jaeger-LeCoultre Suitcases: A Collector's Tribute

Marv · 2012-08-01T14:20:29Z

Explore Jaeger-LeCoultre's historical advertising campaigns featuring watch movements and collections. Marv showcases his personal JLC collection, highlighting the brand's horological diversity.

Marv

WPS member · Jaeger-LeCoultre forum

28 replies3959 views0 photos

Marv shares a captivating historical overview of Jaeger-LeCoultre's unique advertising campaigns featuring suitcases filled with movements and watches. His personal "tribute" photo, showcasing a diverse collection of JLC timepieces, underscores the brand's vast horological legacy and the enduring appeal of its diverse offerings to collectors.

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4 years ago, an advert campaign was launched by Jaeger-Lecoultre which featured the presentation of a suitcase containing 40 different movements. This campaign highlighted the large choice given to consumers with a strong statement: "No other watch manufacture can do this picture"

This was not the first time that JLC proudly presented in a display stand the large number of watches producted in their Manufacture based in Le Sentier.

In the early years of the XXth century, Jaeger and Lecoultre were not yet married, but Lecoultre was already promoting its very large production.

Event a big suitcase would not have been enough to carry all these watches and movements.

Many years later, in 1958, JLC proposed a suitcase for the Jubile Collection.

I have only seen it in photo and would be very excited to see one in the flesh. But I would be more excited to own the entire collection

In 2008, as said in the introduction, the suitcase presented only movements, round models, shaped movements, from the simplest to the most complex.

I really enjoy the photo.

Recently, I decided to take my personal "tribute" photo.

A suitcase,
few watches
and here it is:

May I add that "No other watch purist can do this picture"

Best

Key Points from the Discussion

The author's collection includes a U.S. Lecoultre WorldTime Memovox, a later iteration distinct from the European World Time models issued for the Jubilé collection, sharing similarities with Lyndon B. Johnson's personal WorldTime Memovox.
The 'S' on the Memovox World Time dial stands for 'Standard Time,' confirmed by an old press article and the cities listed on the alarm dial matching their respective standard time zones.
Jaeger-LeCoultre's extensive production of diverse watches and movements makes collecting the brand a unique challenge, akin to appreciating a country with numerous varieties of cheese.
The community appreciates the historical context provided by vintage Lecoultre advertisements, highlighting the brand's long-standing pride in its extensive manufacturing capabilities.
A fellow collector recounts a humorous anecdote about navigating customs with multiple JLC watches, emphasizing the value and documentation associated with vintage pieces.
The author's passion for collecting Jaeger-LeCoultre began eight years prior to the post, driven by unexpected encounters, fortunate searches, and various opportunities.

The Discussion

amanico

Aug 1, 2012

Wow, that is some serious JLC Collection! A suitcase for hard core JLC lovers, that would be a nice idea, if JLC decided to release it! From time to time, it would allow us to fully enjoy our collections. From time to time only, as a safe is... Safer, sadly. Best, Nicolas

AllThingsWatches

Aug 1, 2012

I think you may be correct in that no other watch purist can do that exact picture.

W72

Aug 1, 2012

I love your suitcase best. May I ask how long did it take you to collect/assemble all the pieces shown in that collection? I really feel the dedication and the commitment. What a great picture - especially like the lighting of the box. /W72

blomman Mr Blue

Aug 2, 2012

Recognize most of them, some I didn’t know you had! :) Interesting spread of vintage/modern and SS/Gold. I must ask – top row, forth from the left: which Memovox is this? From the alarm disk it almost looks like a WT?! And for the case – excellent idée! Did you have it special made or is it possible to find in the stores? Best, my friend Blomman

FanFrancisco

Aug 2, 2012

...really do not come across such vintage advertisements before, Lecoultre really impresses me a lot, really no other watch companies can do the same as he did... Proud of being an owner of JLC watches. By the way, promise one day I will get one suitcase to hold all my JLC watches, vintage and modern all the together! Thanks so much for sharing this. Stefan

hs111

Aug 2, 2012

Thank you also for reminding us on the well- founded tradtion, LGM - JLC has been proud of and still is reflecting . - very nice pics of course, needless to say.. Last, but not least an equally big thanks for sharing your very personal edition - pretty awesome !.. Chapeau ! -- and best regards, hs

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