
blomman Mr Blue revisits a cherished theme, showcasing vintage Jaeger-LeCoultre advertisements from the 1958 125 Year Jubilé in multiple languages. This post highlights the brand's consistent messaging across different markets, celebrating JLC's historical positioning as a pioneer in precision and unusual complications.
From the Jaeger-LeCoultre 125 Year Jubilé 1958:
In 2011 I posted this ad: English – “Where the unusual is commonplace”…
In 2016 I posted this ad: Spanish – “Los altos lugares de la alta precisión”…
…and said that “if I ever find this ad in a third language I might pass”…
Yeah right, we all know that would never happen!
So now, 2018 I post this ad: German – “Ein Hochland der Präzision”…
One interesting detail here is that the watches are not drawn as on the other two, but actual photos of the watches.

So now I am at 3 - 2 – 2, sounds more like a soccer line-up than watch collecting…
But guess I need to find the ad in a forth language to make a full team!
Best
Blomman
I believe your collection is possibly imitable (from very very far) but certainly unmatchable !
Just some bits and pieces I accidentally picked up along the way....! Best Blomman
It is amazing to see the ads and how they positioned the watches. It is amazing that you have the watches in question. Thank you very much for sharing. Bill
The documnets help verifying the watches. Quite a detective work, a lot of fun! Best Blomman
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