New Release
AnthonyTsai's 2012 post offers a fascinating look into a unique collaboration between Jaeger-LeCoultre and the acclaimed TV series "Mad Men." This article captures the essence of the "Mad about Reverso" event, where series creator Matthew Weiner was honored with a special edition timepiece. It highlights how luxury watch brands engaged with popular culture over a decade ago, creating collectible pieces that resonate with fans of both horology and television.
Los Angeles , California - March 31, 2012 - "Mad Men" series creator Matthew Weiner joined Jaeger-LeCoultre to celebrate the 4-time Emmy award winning show's special collaboration: "Mad about Reverso".
Jaeger-LeCoultre celebrates the launch of the new Mad Men season and the
"Mad About Reverso" collaboration at the brand's Beverly Hills boutique
The Saturday afternoon boutique gathering included an exclusive group of Jaeger-LeCoultre aficionados to meet with Weiner as Jaeger-LeCoultre North American President Philippe Bonay presented him with the No.1 piece of the 'Grande Reverso Ultra Thin Tribute to Mad Men'.
The unique Reverso edition's art deco style, praised by Weiner, honors Mad Men with the Sterling Cooper Draper Pryce logo and number hand-inscribed on each back and is presented in a solid walnut commemorative box.
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Press Release
It is here: jlc.watchprosite.com Best, Nicolas
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