Jaeger-LeCoultre Mad About Reverso Contest

Amanico shares details about Jaeger-LeCoultre's 'Mad About Reverso' contest, an initiative that engaged the community by linking the iconic Reverso to the popular 'Mad Men' series. This post highlights JLC's innovative approach to marketing and its ability to connect with a broader audience through cultural phenomena, inviting creative participation from enthusiasts.

PRESS FILE

Jaeger-LeCoultre invites you

to take part in

MAD ABOUT REVERSO CONTEST

Picture yourself as the youngest creative director and think

“What would Don Draper have created for the Reverso back in the 60s”?

Earlier this year Jaeger-LeCoultre, known for aesthetic influence and expertise in high watch-making,

created a special limited engraved design of their iconic Reverso watch

for a Grande Reverso Ultra Thin Tribute to the award-winning AMC series “Mad Men.”

Today Jaeger-LeCoultre opens the “MAD ABOUT REVERSO” contest on Facebook, that will run through March 26, 2012, offering participants a chance to win a Reverso watch.

Via the Instagram application, every user wishing to participate in the Contest is invited to create an original advertising campaign for the iconic Grande Reverso Ultra Thin Tribute to 1931

as if he or she was the creative director of the hottest Madison Avenue Advertising Agency back in the 1960s, who had just landed their first client, the renowned watchmaker Jaeger-LeCoultre.

The best advertising campaign will be selected by the jury from the 5 top voted submissions

and the winner will be announced on Jaeger-LeCoultre - The Official Page by April 2, 2012.