Jaeger-LeCoultre Reverso
Vintage

Jaeger-LeCoultre Reverso "Beauty of India" 1936

By amanico · Feb 1, 2024 · 38 replies
amanico
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amanico's exploration of the Jaeger-LeCoultre Reverso's 'Beauty of India' unveils a captivating chapter in horological history, highlighting the brand's deep connections to Indian royalty and bespoke artistry. This piece delves into the mystery surrounding a unique 1930s Reverso, acquired by JLC for its Heritage Gallery, and its intriguing links to the Maharaja of Kapurthala. Readers will discover the enduring allure of these personalized timepieces and the stories etched into their reversible cases.

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A couple of years ago, I showed you a Reverso featuring Rama, an incarnation of the Hindu divinity Vishnu, probably ordered in 50 pieces in 1932 by the Maharaja of Kapurthala. 



Here is another " Indian Reverso " so called " Beauty of India ", which was bought by Jaeger LeCoultre in 2004 for the sum of... 77, 000 USD. 





Was she a fiction, or a noble lady? The mystery is still alive, which is a good thing, in my opinion, as it enhances the legend of this watch. 

Nonetheless, this " Beauty of India " and the " Rama " are two well known Reverso, since they are part of the Heritage Gallery, and we could see pictures of them in several publications, as well as catalogues. 

If the backside is well known, the front side has not been taken in picture, as far as I know. And I wanted to share a detail with you. 

This Reverso is signed by Jaeger Lecoultre, which conforms to the era, but also signed by Favre Leuba. And that is not so well known that the 2 brands had some relations, at that time. 







This Reverso is a testimony of these relations, too, which is another historical detail. 

A last detail, this Reverso " Beauty of India " is made of solid gold, unlike the " Rama " which has a two-tone case. 

Looking forward to reading your reactions,

Best.

Nicolas

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The Discussion
GW
GWIS
Feb 1, 2024
Thanks for your post Nico.

Those are certainly intriguing watches, with wonderful artistry and history, but the particular subject matters are not to my taste. As a matter of interest, out of all of the decorated Reversos you have seen, which is your favourite? All the best, Jon

LK
LK
Feb 1, 2024
The dial of the Rama, with small modification, would make a nice dial for a Reverso Memovox, don't you think?

AM
amanico
Feb 1, 2024
Hmmmmm, I don't know...

CF
cfn
Feb 1, 2024
A recent article gave some background!

Hi Nico, Stumbled across this article a few days ago. It dives into the back stories of these rare Reversos. Claus

AM
amanico
Feb 1, 2024
Thanks for this article, Claus!

KE
kev09
Feb 1, 2024
Thank you for posting that very interesting article.

I enjoyed reading it although every time I read about the explanation of the reason Reversos were created i.e. to protect the glass during polo matches, I can’t help but wonder why those British Officers didn’t simply remove their watches during a match. Regards Kev

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