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AnthonyTsai reports on Jaeger-LeCoultre's continued support for EMERGENCY, an international humanitarian organization, by hosting a screening of the Oscar-nominated documentary "Open Heart." This post highlights the brand's commitment to social responsibility, detailing its involvement with the Salam Center in Sudan and a maternity hospital in Afghanistan. Jaeger-LeCoultre's partnership underscores a dedication beyond watchmaking, focusing on life-saving medical initiatives.
Los Angeles, February 21, 2013 - Jaeger-LeCoultre is honored to continue its relationship with the international humanitarian organization EMERGENCY by hosting a screening of the documentary "Open Heart". The Oscar nominated short film directed by Kief Davidson and produced by Cori Shepherd Stern is a story of eight Rwandan children who embark on a journey to receive open-heart surgery in Africa's only free-of-charge cardiac hospital, the Salam Center run by EMERGENCY. The film is nominated for an Oscar in the Best Short category. Jaeger-LeCoultre will make a donation to support the life-saving work of EMERGENCY USA, the San Francisco based branch of the international organization.
Jaeger-LeCoultre hosts a screening for the Oscar Nominated short documentary
"Open Heart"
featuring the Salam Center, a cardiac hospital built and operated by the international humanitarian organization, EMERGENCY
Jaeger-LeCoultre, a reference in Swiss fine watchmaking, and EMERGENCY have an organic relationship that started in 2011 with a charitable action of a "Reverso for EMERGENCY Jaeger- LeCoultre helped the Salam Center", then in 2012 Jaeger-LeCoultre supported the EMERGENCY maternity center in Afghanistan. Both actions have been held during the Venice Film Festival, where Jaeger-LeCoultre is the official partner, with the support of talents.
In 2011, Jaeger-LeCoultre financed ten operations at the Salam Center, the center for heart surgery opened by EMERGENCY in Khartoum, Sudan, for children and adults suffering from heart diseases. Since 2007, the Salam Center has been offering highly specialized assistance to patients suffering from cardiac pathologies who would not otherwise get a chance to be operated free of charge. A Reverso watch was engraved by Jaeger-LeCoultre with the symbol of the Salam Center in lacquer: a red heart. A hand on the heart, that of an artist, walking the red carpet of the Venice Film Festival, was a symbol of personal support for the Salam Center project.
In 2012, Jaeger-LeCoultre donated towards the maternity hospital opened by EMERGENCY in Anabah, Afghanistan. a country where the health of mothers and their children is an urgent daily concern. In support of the project, the talents joining the humanitarian action walked the red carpet in Venice holding a rose and wearing a Jaeger-LeCoultre's Reverso watch engraved with a symbol of the action. The watches were then sold and the proceeds were entirely donated to EMERGENCY in order to help fund the center.
About "Open Heart", Academy Award Nominee 2013. Best Documentary Short Subject
Director Kief Davidson, Producer Cori Stern.
Open Heart is the story of eight Rwandan children who leave their families behind and embark on a life-or-death journey to receive high-risk open-heart surgery in Africa's only free-of-charge, state-of-the-art cardiac hospital, the Salam Center run by EMERGENCY. Their heart valves, damaged and weakened by rheumatic heart disease, which develops from untreated childhood strep throat, leave them lethargic and weak. Some of the children have only months to live. The film is slated for broadcast on HBO later this year.
About EMERGENCY
EMERGENCY is an international humanitarian organization established in 1994 in Milan to help civilian victims of wars and poverty. Since 1994, Emergency has intervened in 16 countries, through building hospitals, surgical centers, rehabilitation centers, and pediatric clinics, healthcare centers for primary medical assistance, a maternity hospital and a cardiac surgery center. Since 1994 EMERGENCY has treated over 5 million people with high-standard medical and surgical care free of charge.
About Manufacture Jaeger-LeCoultre. The Inventors of the Vallée de Joux.
A leading player in watchmaking history since 1833, Jaeger-LeCoultre is celebrating its 180th anniversary. At a time when the Swiss horological industry was still built around home-based workshops, Antoine LeCoultre and his son Elie decided to unite under one roof the many forms of expertise involved in making a watch. LeCoultre & Cie thus become the first Manufacture of the Vallée de Joux. It now houses the over 180 skills required to develop and produce the most prestigious timepieces. Committed to a constant quest for excellence and supported by a uniquely inventive spirit, Jaeger-LeCoultre perpetuates the tradition of Grande Complication models introduced by the Manufacture through a succession of extraordinary creations: Atmos Mystérieuse (2003), Gyrotourbillon 1 (2004), Reverso grande complication à triptyque (2006), Master Compressor Extreme Lab 1 (2007), Reverso Gyrotourbillon 2 (2008), Duomètre à Grande Sonnerie (2009), Master Grande Tradition Grande Complication (2010), Reverso Répétition Minutes à Rideau (2011) and Duomètre Sphérotourbillon (2012).
Press Release
Boutique either in Afghanistan or in Sudan! All the better, bravo JLC. Cheers. Francois
There is no Jaeger Lecoultre Boutique in Kharthoum nor is there one in Kabul. Now, yes there is a JLC in Kharthoum which is part of the United Nation and stands for Joint Logistics Centre. The one in Kabul stands for Joint Logistics Command. I have no proof that Mr Jerome Lambert is the Commander!:) Cheers. Francois
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