Lifestyle
AnthonyTsai reports on Jaeger-LeCoultre's sponsorship of the New York premiere of "The Host," highlighting the brand's presence at high-profile cultural events. This post underscores Jaeger-LeCoultre's strategy of associating with cinema and its celebrity ambassadors to enhance brand visibility and reinforce its feminine collection. The involvement of brand face Diane Kruger and actor Jake Abel, wearing a Master Grande Tradition à Tourbillon 43, showcases the brand's reach across different watch categories.
March 27th, 2013 – New York, NY
Jaeger-LeCoultre sponsors the New York Première of "The Host",
starring Diane Kruger, the face of its feminine collection.
Actor Jake Abel chose to wear the Master Grande Tradition à Tourbillon 43 watch.
"The Host" is a science fiction movie, adapted from a novel penned by the author of the 'Twilight' series, Stephenie Meyer.
Jake Abel wearing the Master Grande Tradition à Tourbillon 43 watch
Cast of "The Host" Jake Abel, Diane Kruger, Saoirse Ronan and Max Irons attend the Jaeger-LeCoultre and Cinema Society screening of Open Road Films' 'The Host'
The Master Grande Tradition à Tourbillon 43 brilliantly combines the traditional know-how of the Manufacture dedicated to the quest for precision since its founding in 1833,
and a spirit of innovation illustrated by the development of avant-garde technical solutions. Featuring a 43 mm case and an understatedly elegant design,
this timepiece embodies the triumph of precision expressed in an inimitably legible manner.
Press Release
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