Kong reports on Jaeger-LeCoultre's humanitarian partnership with Emergency at the 69th Venice Film Festival, supporting a maternity hospital in Anabah, Afghanistan. The 'A Rose for Emergency' project highlights the brand's commitment to maternal and child health, with celebrities joining the cause.
On the occasion of the 69th Venice Film Festival,
Jaeger-LeCoultre is pursuing its partnership with Emergency, a
humanitarian organisation established in 1994 to help the victims of
civil wars and poverty, by supporting maternity hospital opened by
Emergency at Anabah in Afghanistan, a country where the health of
mothers and their children is an urgent daily concern.
Every month over 300 children are born in the maternity hospital of Anabah.
At
an average rate of 10 childbirths per day, over 100 babies are expected
during the Venice Film Festival, and Jaeger-LeCoultre will finance the
centre for the entire duration of the festival. Cinema stars will join
Jaeger-LeCoultre in its commitment.
Cristiana Capotondi and Jaeger-LeCoultre CEO Jerome Lambert
Actress
Cristiana Capotondi, the patroness of this initiative, visited the
Afghan maternity centre and posed for photos in the surrounding rose
garden, in order to provide concrete evidence of the contribution
Jaeger-LeCoultre intends to make during the Venice Film Festival.
The
“A Rose for Emergency” project by Jaeger-LeCoultre was indeed inspired
by these precious blooms. In Afghanistan, a rose is a much appreciated
and meaningful flower: it is a symbol of love, of purity, of delicacy
and of life, a flower that blossoms in a country devastated by war and
poverty. Like the other Afghan Emergency centres that are also
surrounded by superb gardens, the maternity centre is set amid a
beautiful rose garden.
Cristiana Capotondi, Riccardo Scamarcio, Jerome Lambert, Cecilia Strada, Olga Sorokina, Alberto Barber
Jaeger-LeCoultre A Rose for Emergency
Established
in 2003, the facility offers gynaecological, obstetric and neonatal
services in the Northern areas of Afghanistan, a region with a
population of over 250,000. The maternity centre located near the
Emergency surgical centre is the region’s only specialised facility
offering its services free of charge. The centre has implemented a
prenatal care programme to monitor pregnancies and to provide timely
treatment for any pathologies that arise. International and national
midwives carry out periodical monitoring missions of pregnancies at the
First Aid Posts and Health Centres spread over the region. The Afghan
team of personnel employed at the Maternity Centre is composed
exclusively of women. Emergency directly handles their recruitment and
professional training.
Maternity centre statistics (updated on 31/03/2012): out-patients: 86,909 – in-patients: 22,399 – surgical interventions: 4,841 – children born: 15,018 Emergency ONG ONLUS Emergency is a humanitarian association established in 1994 to help the victims of civil wars and poverty. Since
1994, Emergency has intervened in 16 countries, through building
hospitals, surgical centres, rehabilitation centres, paediatric clinics,
healthcare centres for primary medical assistance, maternity hospitals
and cardiac surgery centres.
Since 1994 Emergency doctors have treated over 4.5 million people. www.emergency.it
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