Jaeger-LeCoultre Caliber 170 1948 Ad — WatchProSite Forum Digest

amanico · 2017-11-19T23:43:32Z

Explore a 1948 Jaeger-LeCoultre advertisement highlighting Caliber 170's accuracy, revealing the brand's historical commitment to precision.

While browsing on the net, I fell on that advertising: ( Credit: Vintage paper and Salvag ) This advertising was hilighting Jaeger Lecoultre movements as being the most accurate. While reading the movements numbers in this document, I wondered if it was not the Cal 170, and especially one of those I

While browsing on the net, I fell on that advertising: ( Credit: Vintage paper and Salvag )

This advertising was hilighting Jaeger Lecoultre movements as being the most accurate.

While reading the movements numbers in this document, I wondered if it was not the Cal 170, and especially one of those I took in picture at the Manufacture...

Bingo.

This is the very same one! ( Please note that the first shot is from me, the two others are to be credited to JLC ).

" The 464254 obtained the only award attributed for smallest mean daily variation in the pocket chronometer class. "

It provides you quite an extraordinary feeling to feel, touch, and see such an important and interesting piece.

For those who want to know more about this pocket watch and other JLC Chronometers, here is the link:

www.watchprosite.com

Best,

Nicolas

The Discussion

AuHavrePro

Nov 19, 2017

They always had....

the best ads in my opinion and I wouldn't have seen half of the vintage ones had it not been for your efforts here . Wonderful pocket watch. Cheers, Filip

amanico

Nov 20, 2017

Thanks for your encouraging words, Filip. [nt]

eklektik

Nov 20, 2017

Very nice advert Nicolas!

Which reminds me also of your article on what quality means in horology: aesthetic, finishing and importantly accuracy. This last one is not necessarily out first by watchmakers, but it is at the heart of JLC 1000hr policy. It really makes the difference for me! This ads proves that it has. Even in their DNA for a long long time! Long live JLC! Best, É.

amanico

Nov 20, 2017

Thanks for commenting, E. There is a lot to discover or rediscover in these vintage ads. [nt]

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