Jaeger-LeCoultre Beverly Hills Boutique Event 2013

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ED209 reports on a special Jaeger-LeCoultre event at the Beverly Hills Boutique, co-hosted with PuristSPro, featuring a preview of the 2013 collection. The event provided attendees with an exclusive look at new models like the Master Ultra Thin Perpetual 39 and Duometre UTT Unique Travel Time, alongside historical pieces and direct interaction with JLC leadership.

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Jaeger LeCoultre and PuristSPro welcomes Nicolas Fondaneche aka 'amanico' to the JLC Beverly Hills Boutique to preview the new collection for 2013, including the stunning JLC Master Ultra Thin Perpetual 39 and the Duometer UTT Unique Travel Time.

For this occasion, we were all honored to have Yves Meylan, International Retail Director at Jaeger LeCoultre; Philippe Bonay, North America President Jaeger LeCoultre; and the lovely Sara R, National Sales Trainer Jaeger LeCoultre, join us for this special event. Of course we were hosted by the wonderful staff at the JLC Beverly HIlls Boutique lead by always friendly Nicola B.

We arrived a few minutes early, but quickly joined by several guests who were welcomed in from the thunderstorms we were experiencing the past two days. Luckily the weather cooperated during the evening. We have both familiar faces from the PuristS community along with plenty of new faces. We even had several PuristS fly in from Northern California to view the new watches!

It's always fun to visit the boutique and they brought out a range of watches for us to enjoy (more on this later).

We have Nicolas proudly showing off his travel companion, the JLC Duometre UTT. I've been following his post over the past week and finally got a closer hands-on look at this gorgeous watch. It was great to see Nicolas again too!

Mr. Meylan speaking with our guests

This was fantastic to see, we have several JLC Master Minute Repeaters on PuristS wrists and compared the various versions.

A close up wristshot of the original version of the titanium JLC Master Minute Repeater:

The JLC Reverso was another popular model including a limited edition blue dial version (more on this in part 2) and we have Nicola showing this:

Mr. Bonay and Meylan having a great time mingling with the guests

It was great to see Gullermo, I still remember having the pleasure of interviewing him when JLC debuted the Grande Reverso 976 Ceniceros Edition

Next is part 2 with the JLC watches!

Regards,
ED-209

This message has been edited by ED209 on 2013-03-09 12:31:16 This message has been edited by amanico on 2013-03-12 00:06:25

Key Points from the Discussion

The event was part of a larger travel series by amanico, showcasing the Duometre UTT Unique Travel Time across different cities leading up to its preview.
Jaeger-LeCoultre's decision to bring historical watches from their museum to events is highly valued by collectors, offering a crucial perspective often overshadowed by new releases.
The JLC Beverly Hills Boutique staff created a comfortable and spacious environment, displaying a range of watches including Reversos, MUT Perpetual 39s, and special pocket watches.
Philippe Bonay, JLC North America President, and Yves Meylan, International Retail Director, engaged directly with guests, demonstrating a commitment to understanding collector perspectives and building the JLC brand.
The Master Ultra Thin Perpetual Calendar in stainless steel is an exciting and anticipated piece, with collectors also considering rose gold and white gold versions.

The Discussion

amanico

Mar 9, 2013

It was really great to share some quality time with you and all the So Cal Gang. I think we had a blast. Thank you. Best, Nicolas

ED209

Mar 9, 2013

For the past week, JLC fans on Puris tS Pro have been f oll owing amanc o' s travel po st with the new Duometre UTT. We start of f the week in Paris, Please click here for amanico's Paris post then as he prepares for the trip, Please click here for amanico's pretrip post w ith part 2 a s he arrives in LA, Please click here for amanico's LA arrival post and part 3 with a day at sea with the Du omet re UTT , Please click here for part III I was a ble to sn ag it off of a manico's wrist for a few m

ED209

Mar 9, 2013

More pics and video coming up :) Regards, ED-209

ED209

Mar 9, 2013

Our evening resumed in a private rooftop dining room at the Montage Hotel. Philipp e Bonay, JLC North America President and Yves Meylan, JLC International Retail Director welcomes our guests before the start of our dinner . Both were informati ve and also very charming in their speech. Next is the dinner menu prepared just for the event. Regards, ED-209

ED209

Mar 9, 2013

It's been raining for the past two days in Los Angeles which cleared up the air a bit in the evening. The patio outside our dining room provided a picturesque view of Beverly Hills and the surrounding neighborhood: The wonderful JLC Beverly Hills Boutique staff set up a display with several Reverso's, MUT Perpetual 39's, and special pocket watches for us to drool over. Great job by the JLC BH Boutique staff, we had a comfortable and spacious dining room where we could easily move around and chat

Gary G

Mar 9, 2013

Man, that was quick, Ed! I'm still editing my photos from the first day of SIHH :-) Many thanks to you for this engaging report of what was a great evening. It was fabulous to be with all of the other PuristS and to meet more of the very engaging boutique staff, as well as to have the chance to interact with senior members from the Manufacture. After dinner I had the pleasure and honor of an extended conversation with Mr. Bonay, and learned not only that he is deeply devoted to building the JLC

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