Jaeger-LeCoultre Welcomes Anya Taylor-Joy Ambassador

amanico · 2022-09-24T10:02:28Z

Explore Jaeger-LeCoultre's choice of Anya Taylor-Joy as ambassador. Collectors debate celebrity endorsements, brand strategy, and the impact on JLC's image.

amanico

WPS member · Jaeger-LeCoultre forum

59 replies13285 views5 photos

In this insightful post, amanico introduces Anya Taylor-Joy as Jaeger-LeCoultre's newest brand ambassador, sharing the official press release detailing her impressive career trajectory. This announcement sparks a lively discussion among collectors about the efficacy of celebrity endorsements and the broader implications for luxury watch brands in the modern market. The community explores how such partnerships resonate with enthusiasts and potential new buyers.

59 collectors discussing this on the WatchProSite forumJoin the Conversation →

Press File:

" Born in Miami to British-Argentine parents, and raised in Buenos Aires and London, the 26-year-old actress won rave reviews for her breakout performance in Robert Egger’s The Witch in 2016. A series of critically-acclaimed roles followed and, in 2020, the Netflix hit The Queen’s Gambit shot her star into the stratosphere; her mesmerising portrayal of Beth Harmon won her a Golden Globe, a Screen Actors’ Guild award and a Critics’ Choice award. This was followed by major roles in Edgar Wright’s Last Night in Soho and Robert Eggers’ The Northman, and she will next be seen in David O. Russell’s Amsterdam with Christian Bale and Margot Robbie, as well as Mark Mylod’s comedy-horror The Menu with Ralph Fiennes and Nicholas Hoult. Anya is currently filming Furiosa, the Mad Max prequel.

Please click on this link to discover the video:

content.presspage.com

The video was inspired by an historic phone call that was to have a profound impact on the Manufacture LeCoultre. In 1903, Jacques-David LeCoultre made a call to the Parisian watchmaker Edmond Jaeger to accept the latter’s challenge of creating an ultra-thin watch movement – and so began a long and fruitful collaboration that led to the formation of the Jaeger-LeCoultre company. "

It seems the Reverso Duetto was made for her, don't you think?

Best wishes to her.

Nicolas

Key Points from the Discussion

The TV series 'The Queen's Gambit' significantly promoted a vintage Bulova American Girl 'K' watch, worn by Anya Taylor-Joy's character, Beth Harmon, rather than a Jaeger-LeCoultre timepiece.
A concern is raised about Jaeger-LeCoultre potentially following a path of quality reduction, similar to Panerai, under Richemont's ownership, driven by cost-saving and profit-maximization strategies.
Celebrity endorsements, such as this one, do not always generate interest in a brand among all collectors, with some expressing indifference to the choice of ambassador.
The Jaeger-LeCoultre Reverso Duoface is highlighted as a particularly cool, astute, and fearless design, considered by some to be the best iteration of the Duoface complication.
The quality of 'The Queen's Gambit' as a series is acknowledged, suggesting its appeal extends beyond an appreciation for chess.

The Discussion

enjoythemusic

Sep 24, 2022

Is there a new JLC Reverso with an exhibition back any longer?

Chicolini

Sep 24, 2022

I miss her company. 😂

RabidManatee

Sep 24, 2022

this sort of celebrity endorsement does nothing to stoke my interest in the brand. I hadn’t heard of her either.

Darron

Sep 24, 2022

I am specifically talking about this 4 faced model

Darron

Sep 24, 2022

But Queen’s gambit is a good series independent of your appreciation for chess; more so if you do naturally

mdg

Sep 24, 2022

..that said, it is a very nice watch. I don't think I'd ever buy a Reverso unless it had two faces.

Continue the conversation

This thread is active on the Jaeger-LeCoultre forum with 59 replies. Share your knowledge with fellow collectors.

Join the Discussion →

Jaeger-LeCoultre Welcomes Anya Taylor-Joy Ambassador

Key Points from the Discussion

Continue the conversation

More from this Forum