Manufacture
Dje introduces Jaeger-LeCoultre's new advertising campaign, sparking a lively discussion among collectors about the brand's communication strategy and the perception of its movements. This thread delves into the historical context of JLC's 'Image de Marque' and the ongoing debate surrounding the provenance of certain calibers, offering a fascinating glimpse into collector expectations and brand transparency.
As I received it in my mail box, and I remembered all our discussions about the JLC Image de Marque... I fell that JLC was a bit too shy in the past. They daren't communicate on their true and very valuable..values, in the 10 past years, IMO... When Marv posted his topic about the Past JLC ads, we saw and immedaitely got what were the vlaues of the brand, in an humorisitc, sometimes even artsitic way... I love this ad, and I will tell you why: 1/ It's not shy anymore..." We do movements, we know
I believe JLC manufactures some of their own quartz movements too, but where are they in the picture? A
jlc.watchprosite.com Velociphile
you're right, amanico and dje : truly an attractive and provokative campaign. It's definitely time for JLC to speak more loudly and clearly on the ever growing and ever moving watch market, time to be understood and respected as a peculiar manufacture. I'm very happy to see and admire such a picture, and definitely proud to own some JLC watches ! Thank for sharing. karmin
…relationship channel with their customers. Soon after buying my RDM – almost a year ago – I emailed JLC with great excitement asking for further info on its Caliber 938. I got no answer. Some time after, I made the same inquiry at the “Discuss” session of LeClub – in vain. I have the impression that other high-end manufactures are more prolific in managing their relations with customers and potential buyers. I had a superb experience with GO, for instance. Marcelo
From Stephane BELMONT, who I met when we had the GTG in London... I asked him to give me an honest answer about the Cal 751 and its origin, and he told me that : Yes, there are some similarities between the FP and the JLC Chrono movement, No, this Cal 751 has nothing to see with FP movement. If there are big similarities, this is because when you want to make a Chronograph, some parts of the movement, and hence, of the design are necessarly similar form one ot another movement. These similarites
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