Jaeger-LeCoultre New Advertising Campaign Caliber 751

Dje · 2008-08-29T05:43:56Z

Explore Jaeger-LeCoultre's new advertising campaign and the community's debate on JLC's in-house movements and brand communication. A deep dive into Caliber 751.

Dje introduces Jaeger-LeCoultre's new advertising campaign, sparking a lively discussion among collectors about the brand's communication strategy and the perception of its movements. This thread delves into the historical context of JLC's 'Image de Marque' and the ongoing debate surrounding the provenance of certain calibers, offering a fascinating glimpse into collector expectations and brand transparency.

Key Points from the Discussion

The new advertising campaign is seen as a bold step for JLC, moving away from past shyness to openly communicate its expertise in movement manufacturing, showcasing both high-end and affordable calibers.
Some collectors feel JLC has been less prolific than other high-end manufactures in managing customer relations, particularly regarding detailed information about specific calibers.
The campaign resonates with collectors who appreciate JLC's technical expertise and the breadth of its movements, forming an emotional connection to the 'motors under the bonnet' of their watches.
A significant debate exists regarding the similarities between JLC's Caliber 751 and F. Piguet movements, with JLC asserting independent design despite visual resemblances and shared regional watchmaking talent.
The increased interest in horology, partly driven by online communities and watch media, has made the general public more receptive to detailed information about mechanical movements, allowing brands like JLC to leverage their manufacturing history.
There's a call for JLC to demonstrate its abilities across both mechanical and quartz movement design, especially given its rare position as one of the few brands producing its own quartz calibers.

The Discussion

amanico

Aug 29, 2008

I was on to post it, Jerome!

As I received it in my mail box, and I remembered all our discussions about the JLC Image de Marque... I fell that JLC was a bit too shy in the past. They daren't communicate on their true and very valuable..values, in the 10 past years, IMO... When Marv posted his topic about the Past JLC ads, we saw and immedaitely got what were the vlaues of the brand, in an humorisitc, sometimes even artsitic way... I love this ad, and I will tell you why: 1/ It's not shy anymore..." We do movements, we know

karmin

Aug 29, 2008

You're right

you're right, amanico and dje : truly an attractive and provokative campaign. It's definitely time for JLC to speak more loudly and clearly on the ever growing and ever moving watch market, time to be understood and respected as a peculiar manufacture. I'm very happy to see and admire such a picture, and definitely proud to own some JLC watches ! Thank for sharing. karmin

aaronm

Aug 29, 2008

Well that is very telling

I believe JLC manufactures some of their own quartz movements too, but where are they in the picture? A

Dje

Sep 3, 2008

Do we need them there? :-) nt

aaronm

Sep 3, 2008

Yes!

If JLC is trying to make a point about the breadth of their talents, they should demonstrate their abilities in both realms of movement design. Show us a Mechquartz at least (if only because I've never seen one of those movements). There are few brands that make the bulk of their own movements, those that make their own Quartz movements are a tinier group still (perhaps only Swatch, Seiko and Rolex join JLC there). A

Velociphile - No longer in the building

Aug 29, 2008

How timely. Any news on Cal 75x?

jlc.watchprosite.com Velociphile

Jaeger-LeCoultre New Advertising Campaign Caliber 751

Key Points from the Discussion

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