Kong's report on Hublot's 2012 Singapore pop-up store offers a fascinating glimpse into experiential luxury retail. This article highlights how brands create immersive environments to coincide with major events, demonstrating Hublot's strategic marketing during the Singapore Formula One Grand Prix. Kong's detailed photo essay captures the store's unique design and exclusive offerings, providing valuable insight into a past brand activation.
A relook of Hublot world?s first pop-up store on the
unveiling day on 14 September at the main atrium of Paragon Shopping
Mall, one of Singapore's most popular malls.
The pop-up store will run
from 14 September to 23 September to coincide with the Singapore
Formula One Grand Prix.
For fans of Hublot, do check out the pop-up store as soon as possible, as some pieces are flying off the shelves.
Details of the pop-up store are in the press release. Please click here to view.
A quick walk through for friends and fans who are not in Singapore during this period ... 
Before the unveiling event on 14 September 7pm ... pop-up store is up and running ...
Just the day before ... see the fast progress of work done overnight ...
Thousands of tetrahedrons to be strung up to create this ....
yes this "raining black gems" .... (view from three floors up) ....
A view of the inner store
which houses the interesting Hublot lifestyle gears like the All Black
Carbon Fibre Bicycle, All Black Skis, All Black Carbon Fibre Arm Chair
...
The front of the pop-up store ...
"The raining black gems" curtain ...
Entering the pop-up store ... the reception ...
Welcome by the “US$ 5 MILLION” watch ...sold to The Hour Glass ...
Straight to the back of the Lifestyle store ....
Some pictures of the items being displayed and for sale too ...
All Black Carbon Fibre Bicycle
Watches are being displayed too ...
Next the All Black Skis ...
From the fastest man in the world, also Hublot Ambassador, Usain Bolt.
All Black Carbon Fibre Arm Chair
Moving out to the Lifestyle section, into the " Black Gems Area " ....
A plethora of Limited Editions
showcased ... some were sold already .... also not forgetting a large
collections of straps to match your Hublots ...
The Hour Staff addressing enquiries ...
At the front, entertainments were arranged to accompany the guests ...
Moving out to the front.
And begin to photograph the Hublots pieces on display from the front to the "Black Gems area " ...
“US$ 5 MILLION” watch
Hublot Winder
The Red Devils
A closer view ... hope you could see the greenish hour-indexes... contained grass from Old Trafford ..
Cool selections for straps ...
Classic Fusion in Royal
Purple, specially created in 2011 to commemorate the Malmaison by The
Hour Glass. Limited to 100 pieces.
After visting the pop-up store, perhaps, a short stroll to view The Hour Glass new concept multi-brand boutique, located within the same mall. Boutique name is “More Passion” by The Hour Glass, decor is inspired by the 1950’s Italian modernist movement.
Kong
