Hublot Munich Flagship Boutique Opening

KIH · 2013-12-13T08:52:32Z

Hublot opens flagship boutique in Munich with Jean-Claude Biver and FC Bayern Munich, raising €46,000 for 'Artists for Kids' charity.

KIH

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KIH reports on Hublot's grand opening of its flagship boutique on Munich's prestigious Maximilianstrasse, a significant milestone in the brand's global expansion. The event, attended by Jean-Claude Biver and Karl-Heinz Rummenigge, also featured a charitable fundraising kick-about with FC Bayern Munich players, benefiting the 'Artists for Kids' foundation.

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Press Release

Hublot celebrates the official opening of
its flagship boutique in Munich

…. and shoots for a good cause with FC Bayern Munich

After extensive refitting work, this evening the time had finally come: In the presence of Jean-Claude Biver, Chairman of Hublot and Karl-Heinz Rummenigge, President of FC Bayern Munich, with over 100 VIP Guests, Hublot watch lovers and media, the inauguration of the new Hublot flagship boutique was celebrated on the prestigious Maximilianstrasse in Munich, Germany. Taking up residence in the world's most luxurious shopping addresses marks yet another milestone in the brand's expansion.

In Hublot's tradition of sharing success, the evening was dedicated to a good cause. "The greatest luxury of all is sharing – sharing our feelings, our happiness, our love and also our success, which allows us to give to those less fortunate than ourselves," explained Jean-Claude Biver. In partnership with FC Bayern Munich, which offered its support in the form of appearances by some of its players, Hublot was able to stage a fundraising kick-about in the boutique's inner courtyard. On behalf of the renowned sports team and German title record holders, Karl-Heinz Rummenigge was just as generous, and was delighted to make a contribution for the local charity "Artists for Kids".

The players, "Artists for Kids" supporter Michael "Bully" Herbig and other goal scorers managed to raise an impressive sum for the project, which fosters creative talent amongst young people.

Hublot and the club were able to hand over a cheque totalling €46’000 to Thomas Peter Friedl (President and, along with Bernd Eichinger, co-founder of the charitable organisation). "This donation will allow us to purchase a minibus, which we urgently need and which will make our day-to-day work with the children, young people and families, as well as the travelling involved to get to and from our recently opened base in Ostallgäu, significantly easier. We are absolutely delighted and would like to express our sincerest gratitude for this gift."

ARD sports presenter Katja Wunderlich played her part in supporting the charity function for the benefit of "Artists for Kids" by taking on presenting duties for the night.

Press Release

Key Points from the Discussion

A creative suggestion for a new robustness test involves suspending a watch inside a soccer ball, which is then kicked by professional players, followed by testing for damage and accuracy, to demonstrate extreme durability.
Despite Hublot's partnership with FC Bayern Munich for the event, many German soccer players, including those from FCB, are privately sponsored by and wear IWC watches, highlighting the complexities of sports marketing in the watch industry.

The Discussion

patrick_y

Dec 15, 2013

I've got it! They should make a soccerball that suspends a tested watch inside of it in very soft pillow-y foam. Then after the ball is kicked around by a group of professional soccer players who accelerate the ball to very high speeds for several minutes, the watch should be taken out and tested to make sure there is no damage and the accuracy and rate remains the same. The ball and the watch will then be delivered to its owner, with a signature of the FC Bayern Munich player who kicked the bal

KIH

Dec 15, 2013

... an interesting testimony to the durability and reliability of the watch :-) Thank you, Patrick! Ken

monaco68

Dec 16, 2013

...at least a charitable donation....most of the german soccer players at FCB (see pics) wear IWC, due to sponsorship of IWC for the german national soccer team...and they wear it privately, also These are the wide views of the watch industry, because such marketing are unthinkable in most other industries...or does Hublot exaggerate its marketing a little bit, if you analyze the marketing activities of that brand... (compare the houston boutique opening with Felipe Massa, a famous Richard Mille

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