Marketing
AnthonyTsai reports on Hublot's innovative marketing initiative in Monaco, where helipads were branded with the brand's stylized 'H' during the Grand Prix weekend. This post captures a unique moment in luxury brand promotion, highlighting Hublot's strategic partnership with Monacair and its engagement with high-profile events. The event, attended by HSH Prince Albert II and Jean-Claude Biver, underscores Hublot's commitment to distinctive visibility.
H for Hublot on
Monaco helipads
A first in Monaco.
A project to coincide with the Grand Prix weekend, when the eyes of the world are on the Principality (installation took place last Monday).
It's already been hailed as a welcome and original idea.
Late this morning, Thursday 23rd May 2013, Monaco helipads marked with Hublot's stylised "H" were unveiled in the presence of HSH the Prince Albert II of Monaco and Jean-Claude Biver, Chairman of Hublot.
This unique, innovative initiative was developed and led by the prestigious company Monacair, the official transporter of HSH the Sovereign Prince Albert II of Monaco, which has teamed up with Hublot to offer anyone arriving in Monaco by helicopter during the Grand Prix week – VIPs, guests, stables, drivers, press, as well as residents and visitors – a personalised welcome, complete with red carpet and a small signature gift courtesy of Hublot and Monacair.
Since it was founded in 1988, Monacair has acquired unique experience in VIP transport aimed at customers seeking a high-quality, personalised service. Its ceaseless quest for high-quality expertise earned Monacair the prestigious title of Official Supplier to HSH the Sovereign Prince Albert II of Monaco in 1999. Monacair is now world-renowned for its experience and professionalism in personalised VIP service.
Press Release
All luxury goods companies can soon follow suit. Hermes helipad soon?
Creative sharp eyes, I say :-) Ken
not such a novel and original marketing idea as it seems to be very similar to the Aprils Fools joke I did with some friends last year... Cheers Andrew
the helipads that AP did at New York.
Please tell me you are not copying AP as well now!! LOL.
Until recently. It was an idea over several beers, bottles of wines, limoncellos and dinner at Donati in Geneva last year. We had some great ideas for this year but ran out of time with everyone travelling... Hopefully will be ready for 2014. Personally, I think the helipad H is more suited to Hublot and a bit more clever advertising as you can stamp an AP anywhere with no real relevance or thought. Cheers Andrew
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