Community
AnthonyTsai reports on Hublot's unveiling of the official 2014 FIFA World Cup Brazil countdown clocks, designed by the legendary architect Oscar Niemeyer. This event, held at Copacabana Beach, marked 365 days until the tournament kick-off, featuring prominent figures like Pelé and Jean-Claude Biver. The clocks, a collaboration between Hublot, FIFA, and Niemeyer, symbolize the global anticipation for the World Cup.
Rio de Janeiro, Brazil – Today, 12 June 2013, Messieurs Jérôme Valcke, FIFA Secretary General, Pelé, football legend,ambassador to the UN as well as UNESCO and Hublot Ambassador for the FIFA World Cup™ in Brazil, Aldo Rebelo, Brazilian Minister of Sports, Luiz Fernando Pezão, vice-governor of Rio de Janeiro, Eduardo Paes, Mayor of the City of Rio de Janeiro, Ricardo Niemeyer, grandson of Oscar Niemeyer, Ana Lucia Niemeyer, Oscar Niemeyer's grand-daughter and President of the Oscar Niemeyer Foundation, and Jean-Claude Biver, Chairman of Hublot, came together on the most famous of waterfronts, the Copacabana, to jointly unveil one of the event's stand-out symbols: the official countdown clock of the 2014 FIFA World Cup Brazil™ – today at exactly T minus 365 days to the kick-off of the world's largest single-sport event.
2014 FIFA World Cup Brazil™: One year to kick-off!
FIFA and HUBLOT unveil the giant Hublot
Official Countdown Clocks – designed by legendary Brazilian architect
Oscar Niemeyer – set for T-365 in Rio de Janeiro, Sao Paulo and Brasilia.
The clock in Rio is one of three countdown clocks which will grace Brazil
for the next year. They as they represent the eager anticipation not only of
the people of the Host Country but all over the world of the first FIFA World
Cup™ to take place in Brazil for 64 years.
These clocks, commissioned especially from Hublot by Ricardo Guadalupe and
Jean-Claude Biver for Brazil,
are also the last project to have been personally led by Oscar Niemeyer, the
great Brazilian architect – an iconic presence in the country's
culture and one of the most renowned architects of the 20th Century
– prior to his passing in December 2012.
At the time, in late 2011, a first meeting was arranged between Oscar Niemeyer, FIFA and Hublot in the architect's studio on the Copacabana. The chemistry was there instantly and it was with great enthusiasm that Oscar Niemeyer outlined the involvement he was looking forward to having with a project directly related to the FIFA World Cup being held in his country.
The clocks are installed at the heart of Brazil's three largest cities
to symbolize a welcome to the world and the pride of hosting the 2014 FIFA
World Cup Brazil™. They are situated on the Copacabana in Rio de Janeiro; on the prestigious Avenida Brigadeiro Faria Lima
in Sao Paulo; and right next to the famed TV
tower in Brasilia, the capital of Brazil
and the city that is a testament to Oscar Niemeyer's architectural
design.
Hublot is the Official Timekeeper and the Official Watch of the 2014 FIFA Football World Cup Brazil – as well as of the 2013 FIFA Confederations Cup Brazil, which will be held from 15 to 30 June. Hublot will always and mainly visible on the referee boards.
Press Release
This thread is active on the Hublot forum with 0 replies. Share your knowledge with fellow collectors.
Join the Discussion →
