Hublot & Djokovic Partnership: Brand Discussion

I understand the marketing aspect and Nadal wearing it was a novelty (was he even the first?) but seeing every athlete wear a watch on the court or track is getting ridiculous.

Yes, the best tennis player goes Hublot. Always i was questioning why Djokovic was so on the side with Seiko. While Serena Williams wear great and proud Audemars Piguet. Nadal and his mighty RM. Welcome Djokovic to the club.

and you never know when his meltdown will come when he rips off the t-shirt, break the racket, swear the audience and his box or tomorrow take off the watch... so I don't know that special watch that he will wear during the match is a good idea for a persona like him... on other side he have a few years of his career left and he wants to cash in the current narrative of the best ever, because let's be honest he is not Jordan or Federer to have ability of big endorsement deals after his sports ca

Speaking of old school players Boris Becker wore an IWC sometimes, and not so old school Justin Henin wore gold Rolexes in a bunch of matches... but Nadal with the ultra light ultra durable RMs made a biggest story with on court watch... Serena's and Stan's APs looked often out of place on the wrist during matches.... and love Kei wearing G-Schock last few years...

It feels forced somehow, especially with Serena Williams and all the others doing it. I never noticed it, that Henin wore a watch during her games.

...have I said, 'Wow, a celebrity/athlete uses xyz product, I guess I should too! But then again, I have never clicked on an online ad or a promoted search result...