
Blomman Mr Blue's post revisits the 1996 re-launch of the Girard-Perregaux Laureato, specifically reference 8010, through a vintage advertisement. This 'Throwback Thursday' piece offers a fascinating look at how a design from two decades prior still resonated with a modern aesthetic. His reflection prompts a discussion on the enduring appeal and contemporary relevance of this particular Laureato iteration.
Friends,
20 Years ago the headline read “LAUREATO is back”…
This ad is from 1996, referring to the birth of the Laureato reference 8010.
What really hits me with this ad is how fresh and modern the Laureato 8010 looks!
A lot have changed during the last 20 years…
Back in 1996 most of us were listening to Mariah Carey or doing the “Macarena”…
Top movies of the year were Independence Day (the original) and Scream (the first one).

Now, 20 years later, Girard-Perregaux could re-use this ad, just update the photo…
If this was a movie the title would go something like this….
“2016: The Laureato is back!
And this time with an extra zero in the end!
The Laureato reference 80100 in your stores now!!”
Best
Blomman
The Girard-Perregaux Vintage 1994, reference 8010, is a notable entry in the brand's "Vintage" line from the 1990s, distinguished by its rectangular case design that evokes historical watch aesthetics. This model was introduced in 1994, predating the Vintage 1996 chronograph, and represents an early expression of Girard-Perregaux's strategy to reinterpret classic forms for a contemporary audience. It stands as a foundational piece within the broader Vintage collection, showcasing the brand's commitment to its heritage during a period of significant horological revival.
The reference 8010 typically features a case crafted from stainless steel, measuring 32mm in width and 47mm in length, providing a distinctive wrist presence. It is powered by an automatic mechanical movement, often visible through a sapphire crystal case back, and is protected by a sapphire crystal on the dial side. The movement provides a power reserve of approximately 46 hours, ensuring reliable timekeeping. Water resistance is generally rated to 30 meters, suitable for everyday wear.
This reference appeals to collectors interested in Girard-Perregaux's output from the 1990s, particularly those who appreciate watches with a strong vintage aesthetic and a rectangular form factor. It offers a more understated alternative to some of the brand's sportier or more complicated offerings from the same era. The Vintage 1994, reference 8010, represents a key period in the brand's modern history, highlighting its ability to blend traditional design with contemporary manufacturing.
it shows that not only watches have grown in size
They didn't rack their brains. Common behaviour for almost every producer
And keep the balance and proportions is not an easy task... Best Blomman
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