Lifestyle
AnthonyTsai reports on a special event hosted by Girard-Perregaux in New York City, celebrating U.S. Women's National Soccer Team gold medalist Alex Morgan during Fashion's Night Out. This post highlights the brand's engagement with prominent figures and its presence in high-profile lifestyle events, offering a glimpse into luxury watch brand marketing beyond horology.
New York, NY (September 7, 2012) – Girard-Perregaux, iconic luxury Swiss watch brand, was proud to honor U.S. Women's National Soccer Team gold medalist Alex Morgan and celebrate her accomplishments during Fashion's Night Out in New York City. Morgan helped lead the U.S. Women's National Soccer Team to a gold medal at the London Summer Olympics with three goals and team-high four assists.
Girard-Perregaux Celebrates
U.S. Soccer Star and Gold Medalist Alex Morgan
Guests including Olympians Tim Morehouse, Dagmara Wozniak and Emily Hughes as well as Tom Murro and other personalities attended the celebration and enjoyed a selection of rose and white gold Girard-Perregaux timepieces, Louis Latour wines, "gold inspired" food by Tealicious with Chef Julian Medina and gold macaroons.
"We are very happy to honor Alex Morgan in her accomplishments during the games these past months", said Sowind President of Americas (Girard-Perregaux and JeanRichard) Michael Margolis. "Her work and dedication on and off the field are an inspiration to us all. Her last second goal against Canada still gives me, and many soccer fans, the goosebumps."
"It was a great honor to represent the United States in these games and bringing the gold medal back home was an amazing feeling", said Morgan. "I am very appreciative of Girard-Perregaux's friendship. I love the elegance and attention to detail they apply to every single one of their timepieces and I had a really great time celebrating Fashion's Night Out and our Olympic achievements at their beautiful boutique."
Morgan, a fan of the brand and watches, was seen wearing a Girard-Perregaux Cat's Eye watch. The timepiece proves that, just like her intricate soccer techniques, feminine shapes lend themselves wonderfully to complicated movements. The Cat's Eye Small Second features a rose gold case and bezel set with diamonds and a GP manufacture automatic movement. The small second is discretely underlined at 9 o'clock while the date indicator remains at 3 o'clock.
About Girard-Perregaux
Girard-Perregaux is a Swiss high-end watch manufacturer tracing its origins back to 1791. The history of the brand is marked by legendary watches that combine sharp design with innovative technology such as the renowned Tourbillon with three gold bridges presented by Constant Girard-Perregaux in 1889 at the Paris Universal exhibition where he was awarded a gold medal.
Devoted to the creation of state-of-the-art Haute Horlogerie, Girard-Perregaux is one of the very few watchmakers to unite all the skills of design and manufacture under the same roof including the forging of the "heart" of the watch, the movement. With over 80 registered patents, Girard-Perregaux is fully committed to research and development to constantly fuse its unique heritage into modern watchmaking. Girard-Perregaux is majority owned by PPR.
Press Release
... team athletes and promoting their ladies collection; a pleasant change from all the male stars. And GP have always done a nice range of ladies watches. Andrew
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