New Release
Jocke - Bad Santa's "Geneva Report 2025" offers WatchProSite readers an intimate, first-person tour of the 'Time to Watches' exhibition. His unique perspective captures the essence of discovering independent brands and emerging trends, providing a valuable counterpoint to mainstream watch fair coverage. This report is essential for collectors seeking insights beyond the established horological giants.
We start with a great weather in Stockholm, Sweden
I looks like it will be a great day.
Just a quick stop in ZΓΌrich and get something to eat.
Then we arrived at our first stop, Time to watches.
I also want to prepare you for the fact that the quality of the pictures will be a bit uneven this year as I had problems with my lighting.
The first thing we met was a gentleman representing Genius Genius who was more than happy to show off his products.
Their idea was to combine half a PP with half an AP.
Next stop was at Laine.
It was really nice to talk with him and see his watches.
Out in the sun and look at Breva.
Marathon is known for their military watches and have some differen models of tool watches.
This one was new to me. Fum al Hut with a little odd case. There is a lot going on and a little hard to read.
The creator of Guebly is a great guy with a really nice watch.
Krayon have a really cool idea where you cae see when the sun goes up and down of the day
Ming was here for the first time and shows a part of the collection.
Then we got a presentation with Armand Billard at Sartory Billard
This tourbillon is to die for
The annual visit to Schwarz Etienne is not to be missed
After a hard day we need a beer
And a cordon bleu
And a dessert so we will sleep well
A new day and some more brands. Our friends at Zeitwinkel was kind enough to invite us.
Sherpa is a relatively new brand that manufactures compressor watches with its own solution for sealing the double crowns
Nice with some orange luminous too
You can't visit Geneva without stopping at The Mad Gallery
'
The two Mad2 models that will find their new owners a few days after the fair is over.
Next stop will be at AHCI
They got a new member at the fair, congrats Shona
The Kudoke's have some really nice models.
Now we need some food
Damn I was not fast enough to snap the last piece
Now we talking
New day, new brands.Genus have some different watches with a lot of parts.
It is a lot of work to made all those small fine strokes with the driver
The dragon winds around the subdials
Even in the dark
There is not many brand thet put their logo/name at the backside. But Moser do when less is more.
The new pop collection in some strong colors
The skeleton rotor shows more of the beautiful movement
Just some retro
Another Hautlence model
It is big at the wrist.
And you can play with the robot too
Now we are at the Bremont booth
This was my favourite, nice design and really clean.
Now it's time for a trip to the floor.
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I won't spend much time on Rolex this time as there are so many others doing this and my interest in the brand is decreasing with each passing year. So just a few quick ones here
Now we enter Panerai's territory
Slightly gentle and discreet colors
The green color is very difficult to capture in a picture
My favourite this year even if it is from the last year. Paneristi's 25 years anniversary in gun metal
Now it is time to talk with Czapek's CEO about what going on.
A really nice tourbillon where they have put double bridges at the center to stable the axel because they have put all the gears in a row at the same axel.
The blue one was my favourite last year, now they have add the drop diamond model too.
After som busy days we need to relax with a beer
Some mozarella sticks
And a 360 grams burger
The Panerai Luminor PAM1080 is a distinctive interpretation within the Luminor collection, characterized by its specific aesthetic and technical configuration. This reference is notable for its particular dial execution and case finishing, which set it apart from other contemporary Luminor models. It represents a specific period in the brand's production, appealing to collectors who appreciate variations in design and material application within the established Luminor framework.
This Luminor model typically features a robust case construction, consistent with the series' design principles. The movement housed within is engineered for reliability and precision, offering a practical power reserve suitable for daily wear. The crystal protecting the dial is designed for clarity and durability, ensuring legibility and protection for the intricate dial details.
For collectors, the PAM1080 offers a specific point of interest due to its limited availability and unique characteristics. Its appeal lies in its particular combination of elements, which may include subtle differences in dial texture, numeral application, or case treatment compared to more common Luminor references. This makes it a sought-after piece for those assembling a comprehensive collection of Panerai variations.
And HUGE thanks for including Table clocks and other items of horology. Been thinking this is the year to add one or two more table, floor, and/or wall clock. Surely there's a Jocke bier fund that could use a bit of a financial boost.
And fried foods π some fun gems in there. Looks like you had a great trip thanks for taking us along.
Thanks for sharing ! π»
with the density and quality of your reporting. Like others, I sincerely appreciate your considerable efforts!! Thanks Jocke, cheers, Filip
So many watches from so many very small companies! Hard to know which one to choose from, but also will they all survive? I can't imagine you going to a country where there is no beer π. Thanks again! Best, E.
I never married in the first place πππ
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