Why Are Square & Rectangular Watches So Rare?
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Why Are Square & Rectangular Watches So Rare?

By KMII · Jan 2, 2018 · 73 replies
KMII
WPS member · Horological Meandering forum
73 replies15223 views2 photos
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KMII's original post delves into the intriguing scarcity of square and rectangular watches in a market dominated by round cases, despite their historical significance and unique aesthetic appeal. He prompts the community to explore why these distinctive shapes remain a niche choice and to share their personal favorites. This discussion highlights the enduring allure of non-circular timepieces and the diverse preferences within the collector community.

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Watches of a myriad shapes have existed since pretty much the times of Cartier trying to make flying a less deadly experience for his friend Santos Dumont by making sure he at least did not fumble around with a pocket watch. 

Still, square and rectangular watches seem to remain a left field choice, with hardly any significant volumes changing hands - the exceptions confirming the rule being the JLC Reverso, Cartier Tank and GP Vintage 1945 (did I miss something?).

Almost any manufacturer makes one or two - as evidenced in Damjan’s WS Thread earlier this year (here:  www.watchprosite.com
 if you think it’s hip to be square). 

So what makes most watch buyers primarily reach for a round one? And what’s your favourite square / rectangular watch?

While I have no plausible answer to the first question, I do have a favourite smile Earlier this year - on what is possibly to go down in history as the most famous table cloth of 2017 - I noticed a watch that knocked me flat completely. Speaking of the Kari Voutilainen Chronometre 27 - a square regulator that one could tell to be his creation from a mile away. 






Thanks!

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KM
KMII
Jan 2, 2018
Thanks!

I will add a better picture tomorrow - seems I already erased it from my phone, so need to fire up the computer But truly fascinating - at least to my eyes...

KM
KMII
Jan 3, 2018
Added the picture, as promised :)

Not the best but it shows the watch a bit better!

MK
mkvc
Jan 2, 2018
Effective dial size.

I have a square watch (IWC) and I like the way it looks, but there is no escaping the fact that watch hands move in a circle. When I look at the part of the dial that actually is involved in reading the time, it is quite small. Thus, I get relatively little legibility in relation to the size of the watch. In earlier days that might not have bothered me, but in the second half century of my life legibility is a major consideration.

KM
KMII
Jan 2, 2018
Some more sleep...

And I suppose I would have figured that aspect out for myself Good point, well made! Thanks!

WA
Watchonthewrist
Jan 2, 2018
I do have a soft spot for square watches .

Here is one of them , my CvdK Also my Urwerk is a kind of square watch There are also brands that primeraly make tonneau cases (RM , FM etc) and i do love that cases as well but must admit that most of my watches do have a round case .

KM
KMII
Jan 2, 2018
Simply wow!

The Urwerk - great as it is - is something we occasionally see here The CvdK in this version is new to me Really like both! Thanks for joining in

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