De Bethune vs. F.P. Journe: Market Value Comparison

Key Points from the Discussion

• The rise of F.P. Journe was significantly influenced by WatchBox's early support, Chanel's investment boosting brand confidence, and Journe's own innovative contributions, particularly at Only Watch, which broadened the brand's appeal across various price points and complications.
• De Bethune's much lower production numbers, currently around 200 pieces annually, make it potentially easier to restrict supply and influence market prices compared to F.P. Journe. Some collectors believe artificial supply dynamics were at play with F.P. Journe and are now more aware of similar patterns.
• While De Bethune has gained brand awareness, its meteoric rise is questioned by some who seek more evidence of groundbreaking horological innovation beyond its signature DB28 model, similar to the innovations that underpinned F.P. Journe's success. Akrivia and Rexhep Rexhepi are suggested as alternative contenders for 'the next F.P. Journe' due to their innovation.
• WatchBox's investment in De Bethune, acquiring holdings from existing financial investors and taking a board seat, is seen as positive for the brand's liquidity and secondary market pricing. WatchBox's role in reselling pre-owned pieces is expected to make new De Bethune watches more desirable, though annual production increases will be small and gradual.
• De Bethune's earlier models, specifically DB1 to DB26, were produced in very small quantities and are highly collectible. There is a desire among some collectors for De Bethune to produce more classically styled pieces alongside their futuristic designs.
• The success of F.P. Journe was also attributed to François-Paul Journe's strong personality, the cultivation of a core group of enthusiastic collectors, and the establishment of dedicated boutiques for sales and service, factors that De Bethune may not fully possess.
• Some collectors prefer De Bethune's modern, cutting-edge design aesthetic over F.P. Journe's, finding De Bethune more attainable despite its high price point, in contrast to the extreme exclusivity of many F.P. Journe models.