Manufacture
MTF's 'Traces of Time' post offers a unique, behind-the-scenes look at Chopard's manufacturing capabilities, challenging perceptions of watchmaking authenticity. Through evocative imagery of raw materials and workshop environments, MTF underscores Chopard's commitment to in-house production. This piece provides valuable insight into the physical processes that define true manufacture status.
Whilst our Chopard forum moderator is STILL away, I remain emboldened to post a follow up to a prior post.
What is the relationship and importance of these two photographs?
CLICK the following link to see the responses. chopard.watchprosite.com
The answers can be summed up with the phrase: "Traces of Time"
The strange hourglass contraption is reputed to be a Sermon Timer from a church. I can only speculate that the preacher's sermons were so long that he was restricted by the traces of time flowing away in four glasses before he had to stop preaching.
The metal shavings are indeed from the Chopard Manufacture and also traces of time of a different sort. I love it when I see metal waste and dirty oil in a factory because it proves that they really do make their watches from raw materials.
I have visited so-called workshops where the floors were so clean that one could "eat off them". Those were the same brands whose production numbers were disproportionate to their machinery and people count.....enough said !
Apparently, at Chopard when they claim to make their own products......they really can.
This seems a good sign to have at the entrance to the Manufacture. It sets the tone of the workplace. More traces of time.
Chopard bring in raw materials like steel, brass, copper, silver and gold. They smelt, cut, press, shave, grind, drill, twist, file and polish those materials until they end up with watches or jewellery.
Chopard smelt their own gold alloys.
M
More traces of time.
Here is the prototype we saw in 2009.
From a distance that card looks like it reads "Yes we cam". I really was hoping Chopard had that sort of sense of humor A
I may get banned for going provocatively off-topic. I think Chopard used the Obama catchphrase so no sense of humour there. Unless he was the joke! :-) aaronm: I like your sense of humour though, good horological pun! Actually, Chopard has a bi-polar culture. As one of the leading families in Geneva, the owners have to always be seen as steady and conservative business leaders in public. Except the fun Jewelry Division headed by Caroline Scheufele because she hob-nobs with show busiiness celebri
A visit to a Manufacturre is always a magic moment. Mandatory to fully appreciate our beloved tic tacs. Best, Nicolas
amanico, Indeed, one can FEEL the pulse of the brand culture on the shop floor. But for the vast majority, the opportunity to visit a manufacture are rare by the sheer numbers. I cannot see 20,000 Patek Philippe Twenty-4 customers visiting the factory. Yes....Patek Philippe make 20,000 quartz watches a year. So the 2nd best for most of us is to read about it on PuristSPro....yay! :-) Regards, MTF
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